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chiefmartec

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Last 40 days

Nothing published in this window. The most recent story we hold is from 5 May 2026 14:59 UTC.

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chiefmartec 5 May 14:59 UTC 3mos ago

2026 Marketing Technology Landscape Supergraphic: Peak Martech Achieved! (Maybe)

tl;dr The martech landscape effectively stopped growing this year, up just 0.79% to 15,505 products. After 15 years of relentless expansion, we may have finally hit peak martech — or at least a plateau. But underneath th...

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chiefmartec 6 Jan 13:00 UTC 7mos ago

Jon Miller’s Predictions for B2B Go-To-Market in 2026

The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it. Now the co-founder and CEO...

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chiefmartec 2 Jan 16:03 UTC 7mos ago

In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…

Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmente...

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chiefmartec 2 Dec 2025 22:18 UTC 8mos ago

Here’s your copy of our Martech for 2026 report — free and ungated

It’s here! Our brand-new, 127-page Martech for 2026 report. No form to fill. No “leave a comment on LinkedIn” arm twisting. You can simply download the full PDF right here. These are the 7 major subject...

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chiefmartec 19 Nov 2025 23:31 UTC 9mos ago

Buyer-side agents are the real disruption (a sneak preview of our Martech for 2026 report)

It’s almost here! We’re launching our in-depth Martech for 2026 report on December 2, and you can be among the first to see it. Simply sign up for our Martech for 2026 webinar, and you’ll get the full r...

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chiefmartec 28 Oct 2025 00:58 UTC 10mos ago

Our big Martech for 2026 report is almost here — be the first to get it for the ground truth of martech AI

Every December for the past few years, Frans Riemersma and I have published a deeply researched report on what’s actually happening in martech as the New Year approaches. These aren’t the crazy fever-dream &#...

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chiefmartec 13 Oct 2025 14:34 UTC 10mos ago

Close encounters with zombie martech automations and AI agents — just in time for Halloween

The lights are on but nobody’s home. The engine’s running but no one’s driving. The wheel is spinning but the hamster is dead. Pick your preferred idiom for unattended automations run amok. (“The...

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chiefmartec 18 Sep 2025 16:29 UTC 11mos ago

The first generation of gen AI use cases in marketing are streaking through the Hype Cycle

Ah, the Hype Cycle. No other curve is both so revered and reviled. When it comes to generative AI’s Hype Cycle, especially its application in marketing, there are three things we need to acknowledge: First, “...

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chiefmartec 27 Aug 2025 22:11 UTC 1yr ago

1967 was the Summer of Love; we will remember 2025 as the Summer of Vibes

Are you feeling the vibes yet? “Vibe” has become the latest AI buzzword. Even more than “agentic,” which is saying a lot. While both terms are widely open to interpretation — and therefore ripe to...

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chiefmartec 6 May 2025 15:00 UTC 1yr ago

2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI…

tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There’s also an exploding “hypertail...

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