Brands seek ‘appropriate’ message during social upheaval, while Facebook staffers says its message is wrong: Tuesday Wake-Up Call
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Ella’s Kitchen founder Paul Lindley OBE and chef and owner of Darjeeling Express Asma Khan will feature as part of The Drum’s Can-Do Festival as the latest business leaders to share some of their insights and experiences in their careers,
Khan, the fir…
The Wells, Rich, Greene co-founder will be honored on the festival’s Lions LIVE platform.
COVID-19 has brought headwinds to the marketing technology arena, but there’s also an upside.
From customised content to tailored ads and offers, there’s a clear calling for personalisation within the financial services sector.
Accenture’s 2019 Global Financial Services Consumer Study found that one in two say they’d be happy to receive persona…
At times like these, we think it‘s more important than ever to celebrate the achievements in marketing that we‘re proud of. We’ve been delighted by the responses we received to our call-out for those achievements from our members, which we’re proud to …
As the pandemic transforms consumer behavior, marketers are quickly adapting data insights to optimize campaigns.
“People are dying, the world is going up in flames, and we’re urging a voice talent to slow down his read,” says BarrettSF founder.
Australia has ruled that media organisations that post their own articles on social media are liable for users’ defamatory comments in the comments section of those posts.
According to The Wall Street Journal, the ruling by the highest court in the Aus…
Arnott’s has confirmed Jenni Dill as its new chief marketing officer for Australia and New Zealand and appointed a chief customer officer under a new leadership structure.
Brands need to focus on hyper-localisation by connecting with consumers where they are, as Covid-19 has dramatically changed consumer behavior and altered the path-to-purchase, according to Facebook and Boston Consulting Group.
According to a new repor…
Much of the industry conversation surrounding the app has centered on its ads business but its the creators on it that could spring the bigger returns.
The post How TikTok is taking lessons from the record industry in building a media business appeared first on Digiday.
Dressler and Waud used to derive a significant portion of their income selling merchandise to their fans on tours or at meet-ups. However, as these events have been canceled due to coronavirus and stay-at-home orders, they’ve sought to find another source of revenue online.
Consuming sports and betting on them usually happen in two different places. “If you look at the traditional way sports betting has been launched in Europe and even in North America — in the offshore and black markets — how people bet is through betting apps,” according to John Levy, CEO of theScore, a Canadian sports media company. Those apps aren’t where betters get their actual score lines and injury updates; they’re where gamblers turn to once they’ve watched the game or read about it elsewhere. His company is looking to bridge that gap.
The post TheScore CEO John Levy on why sports betting is going mainstream appeared first on Digiday.
Using a single DSP would simplify the complicated CTV ad market for advertisers, but no single DSP is sufficient, say agency executives.
The post Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders appeared first on Digiday.
In this edition of our Confessions series, in which we exchange anonymity for candor, we hear from a black media buyer who believes brands need to do more to support for Black Lives Matter and that agencies still haven’t truly changed their hiring policies.
The post ‘There isn’t a talent pipeline problem’: Confessions of a black advertising exec appeared first on Digiday.
Registration walls make it easier to tailor content, services and advertising to readers.
The post In first-party data play, The Guardian rolls out registration wall appeared first on Digiday.
‘You have full permission to hit the reset button’: Why marketers are using this period to experiment
With coronavirus tearing a hole through the 2020 marketing plan, some marketers see room for risk.
The post ‘You have full permission to hit the reset button’: Why marketers are using this period to experiment appeared first on Digiday.