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Adobe Target testing tool gets improved personalization capabilities, reports

The company is adding a new “weighted relevance” algorithm for recommendations, enhancing its Personalization Insights reports, and more.

The post Adobe Target testing tool gets improved personalization capabilities, reports appeared first on Marketin…

Why is personalization so difficult?

Imagine being visited by a traveling merchant who sells fabrics, furnishings, spices, dry fruits and other goods. The moment the merchant steps into your home, he begins gathering data in his mind. As he scans the room and chats with you, he gets to kn…

Smirnoff enlists Annie Mac to 'equalize' music's gender imbalance

In a bid to turn the diversity dial in the music industry, Smirnoff has launched an ‘Equalising Music Pledge’ initiative spearheaded by BBC Radio 1 DJ, Annie Mac.
The pledge is part of Smirnoff’s three-year multi-million ‘Equalising Music’ campaign whi…

What men really want (in return for loyalty)

How can brands create loyalty rewards for men that actually work?
Understanding what the members of your loyalty programme really want is the crucial component in developing effective rewards. Men’s reward motivations and behaviours are particularly co…

Beyond Meat campaign stars investor and NBA star Kyrie Irving

Beyond Meat Inc. is putting one of its newer investors, National Basketball Association star Kyrie Irving, in the center of its new paid media push as the vegan food maker gears up to go public.The Boston Celtics star is featured in the “Go Beyond” dig…

Oracle claims a fighter of pirated apps is a front for ad fraud

A company that claims to combat app piracy is a pirate itself, according to a report Oracle released on Wednesday. Oracle claims the company, Tapcore, has been perpetrating a massive ad fraud on Android devices by infecting apps with software that ring…

The case for smart speakers being overhyped

At this year’s Consumer Electronics Show, voice was a ‘key part of every demo’, as one leading report described it. And everyone assumes that smart speakers like Amazon Echo and Google Home are booming. But are they really?
If they are you’d expect eve…

Kate Howe: Agencies, why so glum?

The key theme of our time is that our valued and hard-won clients are all seeking to save money in many ways, not least of which is to invest in sophisticated and often expensive technology.  Most seek to reinvest at least some of their savings in inno…

Google touts ROI of AMP display ads, adding they perform best on AMP web pages

Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page.

The post Google touts ROI of AMP display ads, adding they perform best on AMP web pages appeared first on Marketing Land.

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Oracle discovers another major fraud operation affecting Android users and mobile advertisers

The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games.

The post Oracle discovers another major fraud operation affecting Android users and mobile advertisers appeared first …