Small Agency of the Year, Midwest, Gold: Highdive
Small Agency of the Year, 1-10 Employees, Gold: Superconductor
In 30th straight year of growth, Schafer Condon Carter took fans out to the ballpark with 'Scents of Wrigley'
Small Agency of the Year, 76-150, Silver: Schafer Condon Carter
Audience-first approach helped Walrus grow revenue and land Lowes, Amazon and the Walton Family Foundation
Small Agency of the Year, Northeast, Gold: Walrus
Fred & Farid Los Angeles making an impact with work for HP, cognac brand Louis XIII and Greta Thunberg's Fridays For Future
Small Agency of the Year, Newcomer, Gold: Fred & Farid Los Angeles
Under Armour serves up another in a series of ads with the tagline “The only way is through.”
Having a plan for how you’re going to use customer data, an ability to action it, and a lifecycle approach to customer engagement are all vital in building a successful customer data strategy.
The adtech industry is responding favourably to efforts to provide alternative user identification data mechanisms to replace traditional cookie tracking. But several have warned privacy and security concerns remain a significant hurdle to adoption.
?Deloitte is promoting its Australian chief marketing officer to global CMO and has confirmed its first female local marketing officer from 1 September.
From the maker of Cheetos and Pasta Roni comes the mashup that 2020 needs.
As new options emerge, they will address critical advertiser capabilities including ad targeting and user privacy.
Gap Inc. has shuffled its marketing leadership recently, with the head of Banana Republic’s marketing taking over at its namesake brand in February.
Clorox, Unilever and Mars have capped terms at 60 days for small shops, but unlike with other philanthropic acts, marketers are loathe to tell the whole world.
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads.
Please visit Marketing Land for the full article.
The Facebook-owned app rolled out its clone of TikTok in more than 50 countries, including the U.S.
As bedrock tools like cookies enter their final days, major advertisers, agencies and publishers have created a group focused on safeguarding both personalization and user privacy.
This is an extract from The Drum’s A Week in Creative email briefing. You can subscribe to it here if you’d like it in your inbox once a week.
Welcome to ‘A Week in Creative,’ a handpicked selection of all the best campaigns to come out of The Drum’s C…
There’s a right way and a wrong way to offer customers gifts of appreciation.