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Voxpop: The pride of marketing

At times like these, we think it‘s more important than ever to celebrate the achievements in marketing that we‘re proud of. We’ve been delighted by the responses we received to our call-out for those achievements from our members, which we’re proud to …

TheScore CEO John Levy on why sports betting is going mainstream

Consuming sports and betting on them usually happen in two different places. “If you look at the traditional way sports betting has been launched in Europe and even in North America — in the offshore and black markets — how people bet is through betting apps,” according to John Levy, CEO of theScore, a Canadian sports media company. Those apps aren’t where betters get their actual score lines and injury updates; they’re where gamblers turn to once they’ve watched the game or read about it elsewhere. His company is looking to bridge that gap.

The post TheScore CEO John Levy on why sports betting is going mainstream appeared first on Digiday.

‘There isn’t a talent pipeline problem’: Confessions of a black advertising exec

In this edition of our Confessions series, in which we exchange anonymity for candor, we hear from a black media buyer who believes brands need to do more to support for Black Lives Matter and that agencies still haven’t truly changed their hiring policies.

The post ‘There isn’t a talent pipeline problem’: Confessions of a black advertising exec appeared first on Digiday.