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Internet ad spend to exceed 50% of all global expenditure by 2021

Internet advertising is set to cross the 50% milestone as a proportion of global ad spend for the first time this year, despite a slight slowdown in overall adspend growth from 4.7 to 4.6% since March.
Zenith’s latest  adspend forecast attributes this …

Streaming service iflix secures investment ‘in excess of US$50 million’

Ahead of its prospective IPO, iflix has announced a fresh round of investment. Among the investors were Fidelity International as well some of the region’s leading media companies including MNC from Indonesia, Japan’s Yoshimoto Kogyo, and South Korea’s JTBC.  The round is estimated to be in excess of US$50 million.  The announcement: iflix, Southeast Asia’s […]

The post Streaming service iflix secures investment ‘in excess of US$50 million’ appeared first on Mumbrella Asia.

FCB KL picks up new business Sharp, RHB and ICLIF

The Kuala Lumpur office of FCB has won new business from Sharp, RHB and ICLIF leadership and governance centre. The mandate from Sharp is for its flagship TV brand. RHB has expanded its pre-existing relationship with FCB. The agency will now handle creative for its Premier banking division. For ICLIF which is funded by Malaysia’s […]

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Kieley Taylor: How LinkedIn became a B2B powerhouse

The ascent of Microsoft-owned LinkedIn as a potent platform for B2B marketers has been head-spinning.
With an expanding array of features like video broadcast service, LinkedIn Live, which was launched in beta earlier this year, the business-oriented s…

Hearing Australia uses soundscape to explain new brand identity

Hearing Australia has launched a new campaign to help Australians experience the power and wonder of sound.
The campaign, called ‘Celebrates Sound’ and created by Landor, is part of the statutory authority’s promotion of its new brand identity after ch…

Life outside the walled gardens: Greater control, unique data and contextual advertising

Marketers gravitate to opportunities that are available through Facebook and Google, but these closed ecosystems are creating challenges for those seeking transparency in their ad spend — and can even lead to customer alienation. Sponsored by Criteo.

The post Life outside the walled gardens: Greater control, unique data and contextual advertising appeared first on Digiday.