The Express & Star has proven to be the gift that keeps on giving for Reach this Christmas after the publisher revealed that expected ‘synergy savings’ accruing from its acquisition are now expected to weigh in at £3m for 2018 – £1m higher than tho…
Almost every day we hear talk about voice technology; especially so here in Italy, given that Amazon has just introduced Alexa to this market.
Those involved in the worlds of media and communication have been hearing talk of this technology for some ti…
There is more to the UK ad industry than London and The Drum Roses Creative Awards are back to celebrate the best creative work outside the M25, striving to find the hidden gems in advertising, design and digital.
Confirmed judges include industry expe…
If you focused on tabloid headlines this year, you may be forgiven for thinking digital advertising had experienced its annus horribilis. However, what sells papers and what helps brands grow are two very different things and there has been much to cel…
M&S’ head of customer experience Maria Koutsoudakis has joined Vodafone as brand and marketing director.
Bilge Ciftci, brand director of three years, has now taken on a cross-functional role on its consumer and business units related to Vodafone’s …
The annual Christmas advertising blitz is a huge industry, worth £6.4bn to the UK economy. And while it’s the season of sentimentality the competition is fierce; brands often employ as many tricks as they have at their disposal in order to win as sizea…
To the untrained eye, Christmas is probably a little, well… odd. Especially if you were to try and understand it through the prism of seasonal advertising. A bearded pensioner with a thing for red on a breaking and entering spree; dead trees taking pri…
A publishing executive states how true transparency is likely unsustainable.
The post Confessions of a publishing sales executive: ‘It’s transparency overkill’ appeared first on Digiday.
It’s been a difficult year for publishers, and as we hurtle towards 2019, their ranks are bracing for the worst.
The post The Rundown: Publisher ranks brace for a rocky year ahead appeared first on Digiday.
Nine months on the job, ESPN president Jimmy Pitaro talks about 2019, the future of TV and that looming battle with tech giants.
The post ‘Every big tech company is a competitor’: ESPN boss Jimmy Pitaro on the future of sports appeared first on Digiday.
Amazon is staffing up a dedicated video ad sales team as it looks to lure TV advertisers to its connected TV platform.
The post ‘Very much about TV advertisers’: Amazon is ramping up its Fire TV ad pitch appeared first on Digiday.
Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR.
The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday.
A Target acquisition by Amazon would be a major in-store retail gain for the e-commerce giant. But its time may have passed.
The post Why Amazon shouldn’t attempt a Target acquisition in 2019 appeared first on Digiday.
A new five-year partnership with voice and AI consulting firm Rain is designed to create more soccer content for Amazon Echo, Google Home and other voice platforms.
The post Soccer promoter Relevent Sports gets into smart speakers appeared first on Digiday.
Demand-side platforms are emerging as the ace in the hole for those advertisers serious about making money from programmatic.
The post ‘Contracts are just the first step:’ Advertisers grapple with DSP demands appeared first on Digiday.
The partnerships are part of GSTV’s strategy to show content that can entertain consumers and, in tandem, inspire more advertising dollars.
The post Digital-first publishers have fallen in love with Gas Station TV appeared first on Digiday.
“OTT is a very closed ecosystem.”
The post Q&A: Turner’s Donna Speciale doesn’t see the end of TV as we know it appeared first on Digiday.
Pinterest, long considered a slow mover among the big tech platforms, has been making moves.
The post 2019 Outlook: Pinterest shows it’s finally ready to grow its business appeared first on Digiday.