Today we are proud to introduce The Drum’s 50 Under 30 for 2019, which celebrates the world’s highest achieving women in creative and digital under the age of 30.
Our annual 50 Under 30 platform launched in the UK in 2012 to address the chronic lack of…
Internet advertising is set to cross the 50% milestone as a proportion of global ad spend for the first time this year, despite a slight slowdown in overall adspend growth from 4.7 to 4.6% since March.
Zenith’s latest adspend forecast attributes this …
“Even more galling is the slow post-pitch evaluation and selection process, with the results announcement dates rarely honoured,” the association said.
Ahead of its prospective IPO, iflix has announced a fresh round of investment. Among the investors were Fidelity International as well some of the region’s leading media companies including MNC from Indonesia, Japan’s Yoshimoto Kogyo, and South Korea’s JTBC. The round is estimated to be in excess of US$50 million. The announcement: iflix, Southeast Asia’s […]
The post Streaming service iflix secures investment ‘in excess of US$50 million’ appeared first on Mumbrella Asia.
There’s an abundance of evidence out there that suggests that the most effective campaigns and approaches to marketing include a balance between short term sales activations and long-term brand building.
In a study by the Financial Times and IPA, despi…
The Kuala Lumpur office of FCB has won new business from Sharp, RHB and ICLIF leadership and governance centre. The mandate from Sharp is for its flagship TV brand. RHB has expanded its pre-existing relationship with FCB. The agency will now handle creative for its Premier banking division. For ICLIF which is funded by Malaysia’s […]
The ascent of Microsoft-owned LinkedIn as a potent platform for B2B marketers has been head-spinning.
With an expanding array of features like video broadcast service, LinkedIn Live, which was launched in beta earlier this year, the business-oriented s…
Hearing Australia has launched a new campaign to help Australians experience the power and wonder of sound.
The campaign, called ‘Celebrates Sound’ and created by Landor, is part of the statutory authority’s promotion of its new brand identity after ch…
While advertising professionals are seeking ROI, marketers are looking for content and experience management, according to Adobe’s 2019 Digital Trends Advertising in Focus report.
The brand has developed six key visuals to depict the different life stages of young adults, new parents, and even a mature person looking for a career change.
In a continuous effort to promote public art in Hong Kong, this summer K11 Art Mall has collaborated with two local creatives to launch the “K11 FASHION DECODE” public fashion show.
Former Westpac head of advertising, Samuel Viney, has a new role as general manager, customer, at Amart Furniture. The role had been vacant since earlier this year.
Ronan Lee, GM – marketing, told A+M that viral challenges are the trend nowadays and its Poké Plate challenge is a form of engagement with fans, in a bid to invoke the spirit of competitiveness among them.
Clory Wong, marketing director for Hong Kong and Macau at Coca-Cola, talks about how this 133-year old classic beverage brand stays on top of the industry.
The social post done in-house reads, “You won’t want to alienate yourself at #Area51.”
RHB Bank has also expanded its remit with FCB, appointing it to handle creative duties for its premier banking division.
Music school The Guitar Social has entered the Guinness World Records books for the longest guitar lesson held.
The London-based music school held the attempt, in partnership with The Drum, to raise funds to help blind and partially sighted people lear…
Marketers gravitate to opportunities that are available through Facebook and Google, but these closed ecosystems are creating challenges for those seeking transparency in their ad spend — and can even lead to customer alienation. Sponsored by Criteo.
The post Life outside the walled gardens: Greater control, unique data and contextual advertising appeared first on Digiday.