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‘More dollars to experiential’: Why Walmart is still using experiential marketing to pitch Walmart+ — even during coronavirus crisis

The company is working with influencers and media partners to bring some of the missed “special moments” that had been canceled throughout 2020 to life.

The post ‘More dollars to experiential’: Why Walmart is still using experiential marketing to pitch Walmart+ — even during coronavirus crisis appeared first on Digiday.

Brits want Christmas ads to give them the feelgood factor

Consumers are crying out for advertisers to provide some much-needed festive cheer this Christmas, according to research by video advertising companies Unruly and Tremor Video.
Analysing British consumers’ attitudes, emotions and buying behaviours ahea…