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Merchandising, marketing and loyalty alignment a step closer for Liquor Barons

Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform.

How can brands get started on TikTok in 2021?

TikTok is perhaps one of the most misunderstood and underestimated platforms to hold court in the current zeitgeist of social platform usage. Boasting the top spot in app downloads for 2020 and having totted up billions of downloads globally to date, i…