Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data – full stop. And that means transparency and consent.
Watch live Jan. 19 at 10:30 a.m. EST: How Kawhi Leonard’s favorite energy drink pulled off a successful launch during a pandemic
Watch the live broadcast here on Jan. 19 at 10:30 a.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.
To RSVP, click here.
How does an all-natural energy drink go from a virtually secret pre-workout supplement for…
This is another step in moving toward targeting households through national broadcast TV inventory.
Reflecting on a chaotic 2020, Gen Z is perfectly clear about one thing: today’s brands must stand up for what’s right.
Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform.
“I want to be the first call when something goes wrong,” says Reilly.
Its app suite underscores a philosophy of accessibility for shoppers, while helping Nike gather data on purchasing habits, personal information and exercise routines that can inform future marketing.
How advertisers can feel their way into consumers’ lives and work with robots to rule the future.
The deal has faced criticism and regulatory scrutiny in Europe and the U.S.
The L’Oréal-owned brand in 2020 tapped influencers, a new livestream series and virtual consultations via Instagram and YouTube, helping to spur a 9.4% lift in hair color sales.
App Annie indicates financial pressures sent marketers on the hunt for cheaper ad inventory like interstitials during a banner year for engagement.
GoDaddy shows how She Moves Mountains—an organization that offers “women-specific rock climbing and backpacking clinics”—has used GoDaddy’s site-building and e-commerce tools.
TikTok is perhaps one of the most misunderstood and underestimated platforms to hold court in the current zeitgeist of social platform usage. Boasting the top spot in app downloads for 2020 and having totted up billions of downloads globally to date, i…
Guive Balooch unveils a lipstick machine that lets you re-create shades you find anywhere, and a shampoo dispenser that could save billions of gallons of water.
This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week.
John McCarthy here with the second Future of Media briefing of 2021.
How does it feel to be in the future? Does it feel t…
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it.
Please visit Marketing Land for the full article.
Rather than hiring full-time for specific roles, companies are enlisting workers with expertise in many areas and supplementing them with outside experts.
The post Fashion brands are abandoning traditional org charts in favor of ‘fluid’ teams appeared first on Digiday.
A "Da Vinci of Debt" piece made of authentic diplomas accompanies a Snapchat experience that lets users virtually explore the exhibit.