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Ex-M&S marketer joins Vodafone as brand director

M&S’ head of customer experience Maria Koutsoudakis has joined Vodafone as brand and marketing director.
Bilge Ciftci, brand director of three years, has now taken on a cross-functional role on its consumer and business units related to Vodafone’s …

The science behind a cracking Christmas campaign revealed

The annual Christmas advertising blitz is a huge industry, worth £6.4bn to the UK economy. And while it’s the season of sentimentality the competition is fierce; brands often employ as many tricks as they have at their disposal in order to win as sizea…

What makes a good Christmas ad (according to AI)

To the untrained eye, Christmas is probably a little, well… odd. Especially if you were to try and understand it through the prism of seasonal advertising. A bearded pensioner with a thing for red on a breaking and entering spree; dead trees taking pri…