Telemundo’s Romina Rosado on why the Hispanic network is betting on streaming
The median age for Latinos in the U.S. is 28, much lower than that of the country as a whole. For Telemundo SVP of Digital Romina Rosado, that means the network needs to be on every new platform it can be to reach America’s 60 million Hispanics. Including Quibi.
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Digiday Research Report: Publishers expect revenue to return to pre-coronavirus levels in 2021
The light at the end of the tunnel is pretty far off. Even as the economy bounces along to a re-opening, the crisis’ impact on the media industry is only just starting to be felt. The current crisis has been unique in that it has caused some massive accelerations of shifts already taking place: The […]
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Ramadan and Eid al-Fitr around the world: how brands celebrated during coronavirus
Muslims around the world are celebrating Eid al-Fitr to mark the end of Ramadan, by feasting with friends and family. Ramadan campaigns are coming to an end as well.
For many, the Muslim holy month and the succeeding festival to mark the end of the mon…
Five tips to unlock campaign measurement across TV and digital
Kevin Whitcher, vice president, product management, Moat by Oracle Data Cloud With more screens than eyes to watch them, it’s no surprise that marketers are trying to figure out how to reach and measure their intended audiences across all of the devices they use, including TVs, computers, tablets and smartphones. Consistent TV and digital measurement […]
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What St John WA did to ensure comms could cope with COVID-19
Internal communications may not be the most glamourous task within the marketing function. But in a time of crisis, it plays a vital role in both distributing information and creating social cohesion among the workforce.
What St John WA did to ensure comms could cope with COVID-19
Internal communications may not be the most glamourous task within the marketing function. But in a time of crisis, it plays a vital role in both distributing information and creating social cohesion among the workforce.
Report: Amazon looms large in online retail journey
Across all countries, just over half of consumers are using Amazon and search engines as their starting point for inspiration, according to the Future Shopper 2020 report.
The Knot Worldwide’s chief marketing officer on how the pandemic is reshaping weddings
Dhanusha Sivajee explains shift ceremonies, ‘mini-monies’ and the move toward weekday dates.
Where the ad world’s top execs are not going on vacation this summer
We asked 12 industry players about their travel plans sidelined by COVID-19.
What adland will be reading this summer
We asked 21 industry heavyweights what books are on their lists.
Turning Global Data Protection Into Global Opportunity
When GDPR came into effect in 2018, many predicted difficult times and a loss of competitiveness for the European digital industry. However, the strict new directives marked the beginning of a mass global movement, giving consumers choice and control …
Foxtel debuts Binge streaming service; Network 10 pitches new on-demand streaming app
A fresh take on TV digital services and a new on-demand app offering have debuted today from Foxtel and Network 10 as the pair look to shore up their consumer streaming pitches.
Air New Zealand CMO one of three executive casualties due to COVID-19
Air New Zealand has made its chief marketing officer redundant as part of a sweeping set of changes to it executive ranks.
Bringing back the Max Brenner brand
An online shop, mobile app, fresh take on customer loyalty and new product ranging are just some of the steps Max Brenner’s local marketing chief says it’s taking to prepare the once-embattled brand as Australia recovers from COVID-19.
Conversations over a cuppa with CMO: Sportsbet’s Barni Evans
In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it’s working to keep customers engaged.
How a major cannabis marketer pivoted during the pandemic
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As it markets pot to the masses, cannabis company Cresco Labs has often relied on…
With sports still on hiatus, athletes become the new streaming stars
Athletes launch their own live content series as brands renegotiate ambassador contracts to include live content.