VMLY&R poaches Adam&Eve/DDB's Karen Boswell to lead EMEA experience arm
VMLY&R has hired Karen Boswell to fill the newly-created role of chief experience officer for EMEA coinciding with the launch of its new ‘customer experience (CX) ‘centre of excellence’ which will serve the market out of London.
Boswell joins from…
Visit Xbox ad riffs on tourism campaigns to entice gamer wanderlust
McCann London and Xbox have delivered a gaming ad that stands out from the crowd by subverting tourism board creative. The spot entices viewers not to visit a specific locale, but instead explore the painstakingly crafted worlds featured in top games. …
Facebook readies itself for a big FTC fine. And OpenAP launches an ad marketplace: Thursday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.
What people are talking about today
Facebook says it put aside …
Vox pop: the top AI and automation trends for 2019
The Drum has published a special one-off supplement dedicated to the use of artificial intelligence (AI) in the marketing world, and was also banging the drum loudly at The Drum Arms in Austin at SXSW talking AI and automation. There is little doubt th…
Are we witnessing the death of the curated Instagram feed?
Instagram has long been a place for airbrushed beach selfies, colourful vegan salads, and four-bed new build houses decorated in so much grey that you can’t tell where the walls end and furniture begins. Celebrities aside, the most popular feeds have m…
TV consortium OpenAP introduces new automated ad marketplace
The TV ad consortium OpenAP is finally becoming transactional. The group is introducing an automated marketplace that will allow agencies and marketers to buy audiences across national linear and digital video inventory.
The marketplace was develope…
Business on the move including Unilever, Superdrug, Google, Johnnie Walker, and more
Welcome to The Drum’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
This week’s acquisitions
Bauer Media Group France aims to acquire TV magazine Télécâble Sat Hebdo.
Unilever…
New NTUC Income campaign from BBH pitches insurance as a sign of ‘True Care’
A new campaign for NTUC Income by BBH Singapore called ‘True care is not always obvious’ sought to reframe insurance as a sign of genuine love and concern, not a cold transactional purchase. In the film, a woman who returns to a messy house, decides a non-lowered toilet seat is the last straw. She takes […]
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Facebook sets aside $5bn to cover FTC privacy fine
Facebook is to set aside $5bn to cover a mammoth privacy fine levied by the US Federal Trade Commission over the Cambridge Analytica scandal, eating into $15bn of revenue generated over the first quarter.
The social network was further hit by a $3bn le…
FT inks F1 ROKiT Williams deal to 'challenge perceptions' and drive subscriptions
The Financial Times is continuing its aggressive pursuit of subscribers with a sponsorship of Formula One team ROKiT Williams Racing.
The multi-year partnership is in place to raise awareness of the organisations on a global scale, both benefiting from…
Carlsberg strives for authenticity by distilling 'beertuber' views into radio ads
Carlsberg has developed a taste for authenticity with the release of what it describes as ‘probably the most honest radio campaign in the world’.
Digging deep into the bowels of YouTube in its search for the truth Carlsberg has tapped an army of global…
Ogilvy’s Shelly Lazarus: ‘I was never discriminated against’
Shelly Lazarus exudes authority, from her perfect posture to her impeccably tailored suit. Yet spend a few minutes with her and you’ll find a contradiction: This Hall of Famer, this rare woman to break the glas…
Euro-based brands shift programmatic ad purchasing in-house to adopt to GDPR
Out of all surveyed brands in the UK, Spain, Italy, Germany and France that purchase adverts programmatically, a staggering 86% now host the function in-house.
That’s according to research conducted by the International Advertising Bureau (IAB)…
CMA scupper proposed Sainsbury’s/Asda mega-merger
An ambitious hookup between two of Britain’s largest supermarket chains; Sainsbury’s and Asda, lies in tatters this morning after the Competitions and Markets Authority came out against the merger on the grounds that it would increase costs for consume…
Treatwell involves salons in ‘Life Saving Wax’ cervical screening push
Hair and beauty booking service Treatwell has teamed up with Public Health England, to bring the conversation about cervical screening into salons and encourage more women to book a smear test.
The ‘Life Saving Wax’ initiative marks the first time Pub…
Alibaba Cloud hopes its 'Tech for Change' scheme will fuel global growth too
Alibaba Cloud launched its ‘Tech for Change’ initiative back in February. At its heart it’s a venture that aims to show how digital can be used for good, but for Alibaba Cloud’s global marketing manager, Sharon Song, there’s also an opportunity for Clo…
Media agencies continue to grow while creative shops shrink, finds IPA
The IPA’s annual Agency Census shows there to have been an increase in the number of people employed by media agencies, but staff numbers at creative and non-media agencies have fallen for the second consecutive year.
In 2018, staff employed by media …
How travel brands can move beyond traditional consumer data advice
The travel industry’s digital ecosystem is getting increasingly complex. In the Asia-Pacific region, this is especially true as it overtakes North America to become the world’s leading digital travel market. Against this backdrop, APAC travel marketers who want to maintain relevance in the minds of consumers often look across the wider plane of marketers […]
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