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BPN wins media AOR for Rohto-Mentholatum Malaysia

Healthcare company Rohto-Mentholatum Malaysia has picked BPN as its media agency of record. The agency has been mandated with integrated media services. Other services currently being explored include social media management, campaign planning and digital strategy. The announcement: BPN, the media agency within the IPG Mediabrands network, has been appointed media agency of record for […]

The post BPN wins media AOR for Rohto-Mentholatum Malaysia appeared first on Mumbrella Asia.

Global ad sales growth continues to cool in 2019, Magna says

Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue will grow 5 percent in 2019, nearing $600 billion worldwide—a drop from last year’s growth rate of 8 percent, but a slight uptick fro…

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Marketing leadership tenure is still shortening, and Australian CMOs are continuing to feel boardroom and executive pressure as many struggle to quantitatively prove their impact, according to our latest State of the CMO research findings.

WWF tours nature phone box to ring a climate crisis warning

WWF has developed a British phone box that’s been taken over by nature and wild natural plants with the intention of touring it throughout England to encourage the public to speak out on the climate crisis.
From Wednesday 19 June, the travelling nature…

Peta applauds KFC's modest vegan Imposter Burger trial

KFC is piloting vegan burger ‘The Imposter’ to better reach a growing portion of non-meat eating people in the UK. The trial will last only four weeks but has been applauded by long-time critic Peta nonetheless.
After baiting Gregg’s with bacon roll ad…

10 questions with… Carla Heath, managing director of Whippet

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they…

Spotify now lets advertisers target podcast listeners

Already building out its podcast business with a slew of acquisitions, Spotify is now segmenting users based on podcasts they stream.
Up until now, Spotify has only broken down audiences based on their music streaming habits. Today, the company has int…