How to focus on content, rather than simply publish it
Modern marketing teams understand that high quality content is integral to a successful strategy. In fact, recent research showed that large companies plan to dedicate 42% of their marketing budget to content creation in 2020. At that scale it simply m…
How technology is changing what it means to be an effective marketer
Tools and tech to help improve analysis, decision making, and strategic planning.
Please visit Marketing Land for the full article.
Do brands need to think like tech companies to survive?
Watch the fascinating panel here.
In the hyper competitive world of mobile apps – where funding is cheap and a land-grab attitude to customer acquisition prevails – a marketing technology arms race has broken out as companies scramble to drive customer…
Desire, novelty and fear will be key psychological influences in the future of experiential marketing
The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on research from YouGov, authored pieces from The Park’s leadership team and interviews with in…
'Mural painting is a non-contact sport': how Global Street Art survived lockdown
Unlike the big players in out-of-home (OOH) advertising, the small indies that power the corporate mural industry didn’t have the cushion of investors’ money to fall back on when the coronavirus downturn took its course. While firms like Global Street …
Agency workers are fleeing cities, and Facebook promises to crack down on white nationalism: Friday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
Young people are facing a mental health crisis like never before. Can a new brand really help them?
Leading mental health charities have come together to create a space to provide advice and online resources for young people.
Designing something from scratch usually sparks an incredible rush of excitement. But when presented with the results of how t…
Informing marketers and agency leaders: The Drum's favourite Can-Do Festival picks
Helping marketers and business leaders was the core aim of The Drum’s Can-Do Festival, a three-week virtual conference that involved over 40 hours of interviews, fireside chats and panels designed to offer insights and solutions for the industry during…
Internal podcasts: entertain or employees will tune out
Let’s face it, many corporate podcasts need work, a lot of it. Podcast expert John Palumbo offers three tips for dialing up this popular, but tricky internal communications tactic
Think about your favorite podcast. Now think about the internal, private…
Want to practice mindfulness amid a pandemic? Here’s where to start
We are all in uncharted – and stressful – territory at the moment. To help provide a starting point to tap into deeper resilience and patience, practicing yogi and LinkedIn ad executive Mike Romoff offers some guidance, wisdom and ‘wonderful’ playlists…
In 40 years not much has changed, says author of 'Black on Madison Avenue'
In this week’s Ad Lib Podcast, an agency exec recalls being called “too white” for a job at multicultural shop, and recounts being interviewed by Spike Lee’s father-in-law and sued by Zsa Zsa Gábor.
‘Inactivewear’ to make binge-watching Australians more comfortable under lockdown
Australia-based over-the-top platform Binge has teamed up with e-commerce platform The Iconic to create unisex loungewear for users who streaming shows at home during the Covid-19 lockdown.
The loungewear, called ’Inactivewear’, aims to allow Binge’s u…
Reed launches campaign to Keep Britain Working
James Reed, chairman of the recruitment business, Reed, has launched the ‘Keep Britain Working‘ campaign which aims to preserve jobs and protect livelihoods throughout and beyond the Covid-19 pandemic.
With recent unemployment numbers going up and new …
Has the social distancing economy created a new consumer?
With local delis shuttered, supermarket shelves bare, and Amazon’s stock depleted, many consumers found that a search for a bag of flour in March seemed hopeless. Were it not for venturing into uncharted territory – page two of a Google search – those …
Travel accessory brand El Camino appoints Rooster PR
Handmade customisable travel accessory company El Camino Bracelets has selected Rooster PR to deliver a media programme designed to increase brand awareness and sales in the UK. El Camino joins Rooster’s ever-expanding roster of travel and consumer cli…
Watch Katie Melua perform with marketing industry band at The Drum’s Can-Do Festival
To celebrate the power of collaboration, The Drum pulled together musical talents from across the marketing industry to create a band that performed together for the first time on 3 July, alongside a special appearance from singer-songwriter Katie Melu…
Seeing the funny side: how laughter can save our strategy in these strange times
?Right now, we still don’t know if it’s even safe to laugh in public. However, for Jonathan Fraser, founder and chief strategy officer at Trouble Maker, the power of comedy to drive deeper insights should never be underestimated. That’s why he sends hi…
‘It’s an undervalued growth channel’: Publishers, eager for subs, increasingly see high value in newsletter referral programs
Referral programs are a more deliberate and proactive method for getting existing subscribers to recommend a newsletter.
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