If you shop on Asos, Topshop, Made.com or a raft of other sites on the regular you’ll have noticed the baby-pink-hued checkbox that now sits alongside debit cards and PayPal in the checkout: ‘Pay later with Klarna’.
Since founding in 2005 the Stockholm…

Company emerges from a lost decade and embraces new ways of marketing, including celebrity collaborators,

Cutting through rhetoric and platitudes, teenager is ideal messenger for the environmental movement.

Online bank drives growth and reputation with unrelenting focus on customers.

Popeyes turned 2019 into the year of the fried chicken sandwich.

BrandBase won ‘Best Sponsorship Activation’ at The Drum Experience Awards 2019 with its ‘Game Changers’ campaign for ABN AMRO. Here, the agency reveals the challenges faced and the strategies used to deliver this successful project.
 
The challenge
For…

Return, a digital marketing agency based in Manchester, has taken on nine new employees in the last quarter, bringing the company’s headcount to 27.
With expertise in paid search, paid social media, SEO and content marketing among more, Return’s new te…

Pixel Artworks shared the ‘Event Technology of the Year’ category at The Drum Experience Awards 2019 with its ‘Poland: First to Fight’ campaign for Muzeum 1939. Here, the agency reveals the challenges faced and the strategies used to deliver this movin…

Somewhere along the line, we let employer branding get wrapped up in a stigma of being fluffy, treating it as an afterthought once the consumer brand is sorted. When people hear ‘employer branding’ their minds leap to thinking about the values, the mis…

From KFC to Accenture, these are the companies and executives that shaped the marketing industry this year.

Equipping Accenture with a desirable talent pool and client roster, the deal shows how easily the consultancy is using its economic muscle to close the creativity gap with traditional agency rivals.

Reservations at the refurbished resort sold out in two minutes, solidifying the chain’s cult-like status among ardent fans and its expertise in catering experiences to devotees.

Snagging a powerful ad server, dynamic creative optimization solution and client list, the deal strengthens an Amazon offer that had already put a dent in Google’s search dominance.

As CMOs everywhere face a “desperate fight for survival,” KFC’s U.S. marketing chief has helped successfully transform the QSR into a lifestyle brand through outsized campaigns.

BrewDog is once again hovering the promise of beer in front of people to prevent them from abstaining in Thursday’s (12 December) general election. 
Branded on a bus – a tactic made infamous by the 2016 EU referendum campaign – the copy reads ‘Vote Pun…

Polling body YouGov has conducted a review of general election advertising, uncovering a morass of “illegal, indecent, dishonest and untruthful” campaign literature, as new research shows 87% of the public back tougher rules on enforcing factual claims…