‘Brands have really taken note of this interest’: How Sanctuary is partnering with brands as Gen Z, millennials seek out astrology content
This year, brands like McCormack, Venmo, Away, Benjamin Moore and Le Creuset have worked with Sanctuary to create custom branded content — matching paint colors, spending habits or cookware to specific astrology signs, for example — that’s then posted on Sanctuary’s Instagram page.
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How esports org 100 Thieves will boost its M&A strategy with $60M in Series C funding
As esports organizations expand their offerings in search of a cohesive and profitable business model, the acquisition of new companies can help bring in fresh ideas and unique revenue streams.
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Latest Gartner voice of customer report reveals top tech players in the field
Qualtrics, Medallia, InMoment and Forsta are leading the way for voice of the customer (VoC) tech solutions, according to the latest Gartner Magic Quadrant research.
Playboy names Cardi B as its first creative director in residence
The music superstar will provide artistic direction in areas such as merchandise and digital editorial.
Jesus gets rebranded for skeptics in new ad campaign
Effort from Lerma/ draws parallels between Christ’s story and contemporary struggles.
WPP’s Grey promotes John Patroulis and Javier Campopiano to key global leadership roles
Appointments follow holding company’s massive win of the Coca-Cola account, which Campopiano will lead at Open X.
‘Consumers crave experiences’: How AR has evolved beyond mere try-ons
Dynamic activations are increasingly vital during the pandemic as people connect with brands on mobile — and they’re likely key to future metaverse environments.
Walmart and Yahoo tailor holiday content for social, AR shopping
After last year’s collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.
Sean ‘Diddy’ Combs wants to buy his brand out of bankruptcy
Combs founded the fashion and lifestyle brand in 1998.
Afterpay taps Furby to dish out holiday gift ideas on TikTok
The effort blends late-’90s nostalgia with social commerce to help shoppers struggling to buy for “impossible” people.
Watch the newest commercials from Discovery+, Amazon, Planters and more
Discovery+ says “there’s something for everyone” to stream on its platform.
Taco Bell appoints Nike vet Sean Tresvant as global brand chief
The Jordan Brand CMO will succeed Nikki Lawson.
Spotify places listeners in ‘2021: The Movie’ for data-driven Wrapped campaign
Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme.
Why the death of the cookie is threatening multi-touch attribution—forcing it to adapt
New MMA study shows that analytics approach need not track individuals to survive, while better TV data and blending with other methods hold hope.
Amazon’s Audible begins $500 million media review
Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads.
Amazon begins $500 million media review for Audible
Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads.
A&W pokes fun at fellow QSRs with ‘Anti-Celeb Meals’
The cheeky effort spotlights employees as "locally sourced celebrities" and doubles as a recruiting strategy amid a national labor shortage.
Chipotle turns cilantro-soap meme into stocking stuffer
The fast casual chain also tied up with video game Halo Infinite Multiplayer as it looks to engage with consumers around culture.