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Dentsu dances to a different tune with Mobiistar mirrored phone ad

Dr Mumbo has been a bit bored by the festive inaction of late, with most people too busy at Christmas parties or holidaying to be in the office doing any work. In fact, he hadn’t had a chuckle in a good couple of weeks. Until today that is, when the advertising gods delivered something pretty […]

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GroupM’s Essence to handle media business of Indian telecom firm Airtel

GroupM agency Essence has been entrusted with the integrated media AOR duties for Airtel, India’s second largest telecom provider. The business was previously handled by Team Airtel, a bespoke client solutions team created by GroupM three years ago, after winning the business from Indian independent agency Madison.  Team Airtel will now service the account within […]

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Prashant Modi promoted to APAC COO at Mindshare

Prashant Modi has been promoted to chief operating officer of Asia Pacific for Mindshare. Modi was previously chief commercial officer and has worked for over 16 years across GroupM and Mindshare in India and Singapore. Rohan Lightfoot formerly of Isobar has been brought on board as chief growth officer at Mindshare Asia Pacific, as previously […]

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Digiday Awards Winner’s Circle: Behind the ‘Lexus RC Real Time Build’

Digiday’s awards honor the best work across media and marketing. Winner’s Circle is a series that shines the spotlight on Digiday Awards winners: After the ceremony is over and all the champagne is gone, we ask the winners a few questions about the campaign that won them their top honor. Team One and Lexus won […]

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