Klarna's CMO on squaring its 'pink and energetic' brand with responsible lending
If you shop on Asos, Topshop, Made.com or a raft of other sites on the regular you’ll have noticed the baby-pink-hued checkbox that now sits alongside debit cards and PayPal in the checkout: ‘Pay later with Klarna’.
Since founding in 2005 the Stockholm…
Procter & Gamble is Ad Age Marketer of the Year
Company emerges from a lost decade and embraces new ways of marketing, including celebrity collaborators,
Marketers of the Year No. 8: Greta Thunberg
Cutting through rhetoric and platitudes, teenager is ideal messenger for the environmental movement.
Marketers of the Year No. 7: Ally Financial
Online bank drives growth and reputation with unrelenting focus on customers.
Marketers of the Year No. 2: Popeyes
Popeyes turned 2019 into the year of the fried chicken sandwich.
This ace ABN AMRO campaign turned 50,000 tennis balls destined for landfill into a playground
BrandBase won ‘Best Sponsorship Activation’ at The Drum Experience Awards 2019 with its ‘Game Changers’ campaign for ABN AMRO. Here, the agency reveals the challenges faced and the strategies used to deliver this successful project.
The challenge
For…
Digital marketing agency Return makes nine new hires in three months
Return, a digital marketing agency based in Manchester, has taken on nine new employees in the last quarter, bringing the company’s headcount to 27.
With expertise in paid search, paid social media, SEO and content marketing among more, Return’s new te…
How Muzeum 1939 and Pixel Artworks brought Poland’s WW2 story to life 80 years on
Pixel Artworks shared the ‘Event Technology of the Year’ category at The Drum Experience Awards 2019 with its ‘Poland: First to Fight’ campaign for Muzeum 1939. Here, the agency reveals the challenges faced and the strategies used to deliver this movin…
Employer branding is on the rise and here’s why you should care
Somewhere along the line, we let employer branding get wrapped up in a stigma of being fluffy, treating it as an afterthought once the consumer brand is sorted. When people hear ‘employer branding’ their minds leap to thinking about the values, the mis…
The Marketing Dive Awards for 2019
From KFC to Accenture, these are the companies and executives that shaped the marketing industry this year.
Deal of the Year: Accenture buys Droga5
Equipping Accenture with a desirable talent pool and client roster, the deal shows how easily the consultancy is using its economic muscle to close the creativity gap with traditional agency rivals.
Campaign of the Year: Taco Bell’s ‘The Bell’
Reservations at the refurbished resort sold out in two minutes, solidifying the chain’s cult-like status among ardent fans and its expertise in catering experiences to devotees.
Disruption of the Year: Amazon buys Sizmek’s ad-serving tech
Snagging a powerful ad server, dynamic creative optimization solution and client list, the deal strengthens an Amazon offer that had already put a dent in Google’s search dominance.
Executive of the Year: Andrea Zahumensky, KFC
As CMOs everywhere face a “desperate fight for survival,” KFC’s U.S. marketing chief has helped successfully transform the QSR into a lifestyle brand through outsized campaigns.
Marketer of the Year: PepsiCo
The food and beverage conglomerate increased advertising and marketing spending 12% this year, bolstering business and appeal with key audiences like Gen Z.
BrewDog jumps on Brexit bus bandwagon with a pints for voting promise
BrewDog is once again hovering the promise of beer in front of people to prevent them from abstaining in Thursday’s (12 December) general election.
Branded on a bus – a tactic made infamous by the 2016 EU referendum campaign – the copy reads ‘Vote Pun…
87% of Brits back tougher rules on political advertising
Polling body YouGov has conducted a review of general election advertising, uncovering a morass of “illegal, indecent, dishonest and untruthful” campaign literature, as new research shows 87% of the public back tougher rules on enforcing factual claims…
Style Theory? bags US$15 million in funding, eyes regional expansion
“With such positive market feedback, the priority for the business will be to branch into new markets in the region, as well as enhance and develop improved product offerings for our users,” added Halim.