The Harry’s brand of men’s grooming products is getting into the shower with actor and rapper Ludacris in an effort to promote its new line of Body Wash and Bar Soap products.
The brand is teaming with Ludacris on ‘A Shower Worth Singing About’ to cele…

How can marketers use customer data to simultaneously encourage brand engagement, create value for consumers and incentivize shoppers to continue sharing their data? Eagle Eye’s Lucy Sharman-Munday weighs in.

Irreverent bookmaker Paddy Power is at it again with the stunts, this time erecting a giant drive-thru confessional booth in Dublin that invites Irish Catholics to go from “sinner to winner” ahead of the Pope’s visit to the country. 
With Pope Francis …

Creative depicts the hip-hop star reading to his son, doing chores and singing in the shower — a part of the brand’s evolving portrayals of fatherhood. 

Heavy hitters in the agency space have been working to modify their businesses, but might not be taking realignments far enough or doing them fast enough. 

From Bonobos to Axe, brands both new and old are broadening the net of how they market to men to stay involved in a quickly evolving — and important — cultural conversation.

Will Smith’s ‘ethical’ brand Just Water has launched in the UK after inking a tie-up with Boots and Whole Foods. The chief executive tells The Drum why the firm is confident its offering will take off and why marketing won’t be focused on the celebrity…

PepsiCo is hoping its acquisition of SodaStream for $3.2bn will not only open up fresh ways of getting its products into consumers’ homes, but will also advance the group’s purpose-driven sustainability push. 
Outgoing PepsiCo chief executive Indra Noo…

With 16,000 agencies in the UK alone, the communications landscape can be quite tricky for brands to navigate. Just as you would not trek into the depths of the Peak district without an Ordnance survey map, brands would be unwise to enter the agency wo…

JD.com has launched a blockchain technology platform to help customers ensure the security, transparency and efficiency of their operations.
The JD Blockchain Open Platform will enable customers to track and trace the movement of goods and charity dona…

The factions do not yet need to pick a red or white rose, but the marketing industry has broken down into two completely separate groups of people who have adopted and now evangelise two very different ideologies.
Online B2B marketers want to gain and …

Olympic boxing champ Nicola Adams has reprised her role as the face of Reckitt Benckiser-owned skincare brand E45, starring in the second ad of its ‘Straight Up Skincare’ campaign.
The professional boxer once again takes centerstage as a fuss-free, str…

Welcome to The Drum Creative Works, supported by Workfront.

As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We’re using our five-star voting system, so to vote for your …

China’s online retail market is expected to hit $1.8tn in 2022, buoyed by local tech titans Alibaba and JD.com, according to a report by Forrester.
The ‘E-commerce in China: Trends and Outlook for The Largest eCommerce Market in The World’ report, reve…

Europe is launching a fresh crackdown on online terror propaganda by threatening some of the largest internet companies such as YouTube, Facebook and Twitter with the imposition of fresh fines should they fail to act.
The European Commission detailed i…

Europe is launching a fresh crackdown on online terror propaganda by threatening some of the largest internet companies such as YouTube, Facebook and Twitter with the imposition of fresh fines should they fail to act.
The European Commission detailed i…