The deal comes as agencies are positioning themselves for a new reality when digital and virtual strategies are more important.

Asda is automatically buying out-of-home ads at UK sites where its nearby stations beat competitor fuel prices, showing how new tech can ease in new marketing tactics.
The retailer showcased a fascinating use of the out of home medium on Posterscope‘s …

In partnership with an award-winning creator, the content is one way the marketer of brands like Persil and Purex addresses challenges caused by the pandemic.

Following efforts centered on moldy burgers and cow farts, the QSR is trying a simple and direct approach to market its "clean food" menu.

Every year during the holiday season, we celebrate togetherness. It is this time of year that we dedicate ourselves to sharing special moments and experiences with loved ones; from sharing meals with one another, to Christmas shopping and watching clas…

‘WeChat U.S., for all practical purposes, will be shut down,’ says  Commerce Secretary Wilbur Ross.

Ad Age’s “Downtime Opportunity: 2020 Edition” white paper examines marketing, product and media innovation from the Great Depression to the great coronavirus pandemic.

When purchasing luxury items customers expect a premium, emotive experience. Jake Welsh, executive creative director at Dept, explains how luxury brands need marry storytelling to build brand affinity.
Different types of products are memorable and purc…

Adobe, Three, Bacardi, Burger King, Gillette, Bodyform, DC Comics, Now TV and Samsung have all been shortlisted for The Drum Awards for PR. 
Chaired by Tamara Bennett, director of  communications at Virgin, the judging panel consisted of experts from D…

TrinityP3’s Darren Woolley says procurement’s approach to risk mitigation is proving an obstacle to small, independents winning larger corporate clients.
There is a trend that has been on the rise for more than a year, but appeared to accelerate during…

The Premier League will now stream its matches on Tencent’s platforms for the remainder of the 2020/21 season after its TV rights contract in China was terminated two years early.
Supporters of the league in China will be able to watch all 372 remainin…

We’re in the midst of a generational shift when it comes to consumer behaviour, with the majority of the population now millennial or younger. But for the first time in history, they are also digital natives. They have never known life without the inte…

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.

Cat Davis of The Mission Group shares what work now looks like since lockdown let her quit the commute and set up shop by the sea.
At the start of lockdown, I traded my four-hour daily commute into London for a five-minute stroll and a spot on Hove Law…

Search queries on hair loss hit all-time high as product sales spike to combat after effect of COVID-19 and related stress.

A pan-societal coalition coordinated by Global Action Plan (Gap) is pressurising Facebook and Google to cease targeting advertising toward under-18s with the publication of an open letter accusing both firms of profiling teenagers to sell targeted prod…

The Black Lives Matter campaign went viral in a couple of days and has rapidly become one of the most recognised campaigns for racial equality of the modern era.
Social campaigns – whether spontaneous calls racial justice or the far more common medium …

I’ve always believed great comedy is born of anger. Comedians: angry people. A breed that wince at the everyday patterns of nonsense, absurdity and hypocrisy and who feel compelled to call it out.
And I put inventors in the same neighbourhood as comedi…