Brands behaving badly… spells doom
As the world faces its gravest crisis since the second world war and the Great Depression, it is inevitable that our attention will focus on behaviour – of all sorts.
Since the Covid-19 pandemic affects just about everyone, will impact every corner and…
Chip Shop Chat: TCC's Steve Firth & Jack Glasscock discuss their entry 'Achoo…'
The Chip Shop Awards is the only creative celebration of advertising with no rules in the world, and is open to all levels of experience when it comes to creative practitioners.
The annual ceremony will once again feature categories such as Best Stunt…
Volkswagen, Kelloggs, Thomas Cook, Marmite, Irn-Bru: The Drum Roses Awards 2020 finalists
Brands including Volkswagen, Kelloggs, Thomas Cook Marmite, Irn-Bru, Deezer, National Express, Covonia, Battersea Dogs and Cats Home, Greenpeace have all made the shorlist for The Drum Roses Awards 2020.
These awards strive to find the hidden gems in …
Dear media agencies, stop acting like you make too much money
If the media transparency crisis of 2015 was not enough, the coronavirus (Covid-19) crisis of 2020 is bringing out the best and the worst in the media agencies. Just like in 2007 with the global recession, media agencies are bending over backwards to a…
Audi launches meditative ‘slow TV’ four-hour film for social media
Audi has created a film that it hopes will help people stuck indoors to get a sense of a trip out on the open road.
The four-hour-long film is designed to have a relaxing effect by taking Australians currently at home on lockdown, due to coronavirus, o…
As live events disappear, experiential agencies are fighting to survive
Experiential agencies are aiming to not only adapt planned events to be digital but working on technology to make them more immersive or working to bring personalization to consumers’ front doors.
The post As live events disappear, experiential agencies are fighting to survive appeared first on Digiday.
Managing during crisis: How to cut costs and communicate tough decisions
During the wide-ranging talk, held virtually exclusively for Digiday+ members, former Comscore CEO Bryan Wiener explained which skills –decisiveness, focus and communication — will make any leader, regardless of how experienced, ready to adapt their companies and come out of the coronavirus pandemic stronger than ever.
The post Managing during crisis: How to cut costs and communicate tough decisions appeared first on Digiday.
With in-person shoots out of the question, advertisers turn to CGI
As the coronavirus-related lockdowns and social distancing rules continue around the globe, in-person commercial shoots have come to a standstill. Now advertisers are increasingly turning to production companies with computer-generated imagery, visual-effects and animation capabilities to add the finishing touches to campaigns already in progress and — in some cases — start discussions about creating […]
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Producers pitch clip shows in anticipation of TV, streaming programming gap
With physical productions shut down, clip shows relying on licensed and archival footage have become prized programming.
The post Producers pitch clip shows in anticipation of TV, streaming programming gap appeared first on Digiday.
‘It’s important everyone steps up’: BBC Global News Jim Egan on media in a time of crisis
“Traditional rules and restrictions about getting processes underway are being put to one side.”
The post ‘It’s important everyone steps up’: BBC Global News Jim Egan on media in a time of crisis appeared first on Digiday.
JCDecaux to offer ADMA WFH Marketing Masterclass
Out-of-home media company, JCDecaux, is offering its media agency and advertiser partners access to the ADMA (Association of Data-driven Marketing and Advertising) WFH Marketing Masterclass with renowned marketing educator Mark Ritson.
Research: 85% of marketers say the type of video ad format is paramount to their ad strategy effectiveness
Marketers have long debated the ideal video ad format but often resort back to pre-roll. It’s a move that often rolls back viewability and crushes engagement rates. Download this new report to learn how marketers are using emerging video formats to put users first.
The post Research: 85% of marketers say the type of video ad format is paramount to their ad strategy effectiveness appeared first on Digiday.
Watch the newest commercials on TV from Purina, Powerade, Walmart and more
Powerade hypes its new Power Water.
Conversations over a cuppa with CMO: Tyron Hayes
?The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage custom…
What does BritBox need to do to succeed in Australia?
After launching in the UK and then testing the market in North America, ITV and BBC-owned OTT platform BritBox headed to Australia in March 2020, the next largest English language market in the world.
It chose Australia because the market is similar to…
Marketers are delaying payments to agencies, ad execs complain
Agencies say clients hit the hardest by COVID-19 are asking to extend payment terms; some aren’t paying at all.
Jack Dorsey pledges $1 billion of his Square stake for coronavirus relief
That amounts to about 28 percent of his wealth.
MediaMath lays off 8 percent of staff, citing COVID-19’s impact
The demand-side platform, valued at more than $1 billion in 2018, was facing competition even before the coronavirus outbreak.