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Brands behaving badly… spells doom

As the world faces its gravest crisis since the second world war and the Great Depression, it is inevitable that our attention will focus on behaviour – of all sorts.
Since the Covid-19 pandemic affects just about everyone, will impact every corner and…

Dear media agencies, stop acting like you make too much money

If the media transparency crisis of 2015 was not enough, the coronavirus (Covid-19) crisis of 2020 is bringing out the best and the worst in the media agencies. Just like in 2007 with the global recession, media agencies are bending over backwards to a…

Managing during crisis: How to cut costs and communicate tough decisions

During the wide-ranging talk, held virtually exclusively for Digiday+ members, former Comscore CEO Bryan Wiener explained which skills –decisiveness, focus and communication — will make any leader, regardless of how experienced, ready to adapt their companies and come out of the coronavirus pandemic stronger than ever.

The post Managing during crisis: How to cut costs and communicate tough decisions appeared first on Digiday.

With in-person shoots out of the question, advertisers turn to CGI

As the coronavirus-related lockdowns and social distancing rules continue around the globe, in-person commercial shoots have come to a standstill.  Now advertisers are increasingly turning to production companies with computer-generated imagery, visual-effects and animation capabilities to add the finishing touches to campaigns already in progress and — in some cases — start discussions about creating […]

The post With in-person shoots out of the question, advertisers turn to CGI appeared first on Digiday.

Research: 85% of marketers say the type of video ad format is paramount to their ad strategy effectiveness

Marketers have long debated the ideal video ad format but often resort back to pre-roll. It’s a move that often rolls back viewability and crushes engagement rates. Download this new report to learn how marketers are using emerging video formats to put users first.

The post Research: 85% of marketers say the type of video ad format is paramount to their ad strategy effectiveness appeared first on Digiday.

What does BritBox need to do to succeed in Australia?

After launching in the UK and then testing the market in North America, ITV and BBC-owned OTT platform BritBox headed to Australia in March 2020, the next largest English language market in the world.
It chose Australia because the market is similar to…