HGTV Magazine leaders on need-to-know trends: the ‘cloffice,’ ‘yardening’ and more
To mark the monthly’s 10th birthday, 10 questions for Sara Peterson and Vicki Wellington.
Why nano-influencers are important for brands
Marketing experts find that loyal nano-influencer followings mean high engagement.
Balenciaga blurs fashion boundaries with Fortnite tie-in
Fashion brand Balenciaga has proven itself to be game for anything after transposing its line of clothing and shoes from the real world to the virtual world of Fortnite.
The Spanish fashion house has teamed up with Epic Games to spearhead its transmedi…
Building loyalty in insurance: it’s in the little things
It’s a crucial time for the general insurance sector, with a shift in the industry landscape coming in the form of the FCA’s new price regulation policy. This is aimed at combating common pricing practices in the industry. Heavily discounted prices off…
How do you solve a problem like… standing out in a virtual pitch?
Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, readers weigh in with their advice for shining through during a virtual pitch.
With society unevenly returning to pre-pandemic ways of…
‘A perfect time for someone like me to be in this role’: Maria Reeve is breaking barriers at the Houston Chronicle
Maria Reeve didn’t set out to become the first person of color to oversee the Houston Chronicle’s newsroom. But now that she is, she’s making it count.
The post ‘A perfect time for someone like me to be in this role’: Maria Reeve is breaking barriers at the Houston Chronicle appeared first on Digiday.
Marketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech
This week, GARM and the ANA announced they are working with Pernod Ricard to scale that initiative working with brands and social platforms as well as small and medium-sized businesses.
The post Marketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech appeared first on Digiday.
Meet the ‘absolutist’ with the Section 230 tattoo on Google’s new misinformation policy team
Part of a nascent government affairs and public policy team at Google, Jess Miers is a die-hard fan of the 26-word law that gives legal cover to big tech platforms.
The post Meet the ‘absolutist’ with the Section 230 tattoo on Google’s new misinformation policy team appeared first on Digiday.
Why companies are using virtual concerts to introduce their users to the metaverse
Music is a spectacle, but it’s also a deeply social experience, a pairing of traits that experts believe make virtual concerts a perfect fit for companies looking to showcase the metaverse to skeptical users.
The post Why companies are using virtual concerts to introduce their users to the metaverse appeared first on Digiday.
Maven rebrands to The Arena Group and reorganizes around sports and finance
The Arena Group owns and hosts the domains of over 200 sites and generated $143 million in revenue for the year ending June 30, 2021.
The post Maven rebrands to The Arena Group and reorganizes around sports and finance appeared first on Digiday.
‘Culture change takes years’: Facing ongoing calls for DE&I gains, publishers set new standards for hiring practices
The media industry is trying to solve a long-standing challenge: it is mostly white and male. Here’s how some publishers are doing it.
The post ‘Culture change takes years’: Facing ongoing calls for DE&I gains, publishers set new standards for hiring practices appeared first on Digiday.
‘The data strategies of these companies aren’t progressive enough’: 10 Confessions on the pivot to privacy
An inside view of how privacy changes are having big consequences throughout advertising.
The post ‘The data strategies of these companies aren’t progressive enough’: 10 Confessions on the pivot to privacy appeared first on Digiday.
Carman’s Kitchen appoints new marketing and innovation leader
Australian FMCG brand, Carman’s Kitchen, has brought on a new marketing and innovation leader to drive its next phase of growth.
Activision says the SEC is probing its workplace issues
The video game company and several current and former employees have received subpoenas.
Wattbikes with Allblacks
Ultimate indoor bike Wattbike becomes the official performance bike supplier of the All Blacks and Black Ferns, cementing a decade-long relationship between the two sporting brands
Full details of the partnership to be unveiled at global news conferenc…
‘Ted Lasso’ ad creator tells the origin story of the Emmy-winning character
The Apple TV+ character was actually born in an ad campaign. Here, one of the original creators, agency vet Guy Barnett, shares Lasso’s origin story and whether he thinks he deserves an Emmy too.
Truth Initiative sells ‘depression’ with a fake vaping company
First campaign from newly-appointed AOR Mojo Supermarket pranks agencies, store owners and influencers to promote one of the key ‘benefits’ of vaping.
Truth Initiative sells ‘depression’ with a fake vaping company
First campaign from newly-appointed AOR Mojo Supermarket pranks agencies, store owners and influencers to promote one of the key ‘benefits’ of vaping.