Why Facebook won’t sell ads in its planned Instagram app for kids
Rising regulatory pressure and data tracking limits on kids ads may have been enough for Facebook to fight its ad revenue instincts in its would-be Instagram for kids.
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Asia Pacific countries found to have the most brand risk on digital media, led by Indonesia
Advertisers in Indonesia saw brand risk levels rise in 2020, which saw the country receiving the highest brand risk globally on desktop and mobile web display.
Meanwhile, other APAC markets like Japan recorded an increase of 2.4% to 5.6%, Singapore 2.4…
Jo Juler joins Basketball Australia as marketing chief
Jo Juler has been appointed to the position of executive general manager – marketing, communications and digital at Basketball Australia.
Q&A: Why self-service tools are becoming central to buyer-seller relationships
Over the past 12 months, the ad industry has seen unprecedented change brought about by the COVID-19 pandemic. One change that has been particularly interesting to observe is the staggering increase in time spent consuming digital content across all screens. In fact, according to Forbes, global online content consumption doubled in 2020. This sharp rise […]
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3 marketer imperatives for seizing post-pandemic CTV opportunities
Keith Norman, head of political and enterprise sales, Premion With renewed optimism around economic recovery, marketers are resetting priorities to capitalize on an impending wave of consumer revenge spending — the kind of shopping or buying that people do to make up for lost time or missed experiences. However, as brands focus on matching that potential […]
The post 3 marketer imperatives for seizing post-pandemic CTV opportunities appeared first on Digiday.
3 marketer imperatives for seizing post-pandemic CTV opportunities
Keith Norman, head of political and enterprise sales, Premion With renewed optimism around economic recovery, marketers are resetting priorities to capitalize on an impending wave of consumer revenge spending — the kind of shopping or buying that people do to make up for lost time or missed experiences. However, as brands focus on matching that potential […]
The post 3 marketer imperatives for seizing post-pandemic CTV opportunities appeared first on Digiday.
Mecca’s chief digital officer on omnichannel retailing in 2021
Brilliant basics and connected customer services remain key to Mecca’s digital progress as it looks to keep engaging customers in an omni-channel way in 2021.
Global brands unveil 'Planet Pledge' as CMOs fall behind on sustainability
Some of the world’s biggest advertisers, including Unilever, Diageo, Mastercard, Dole and Tesco, have made a series of new commitments to act on the climate emergency, following research which has shown marketers to be lagging behind other business fun…
The importance of defining “done” in agile marketing
It might be time to consider adopting a formal Definition of Done
Please visit Marketing Land for the full article.
Netflix plunges after pandemic boom shudders to near-halt
The service added just 3.98 million subscribers in the first quarter, missing Wall Street’s estimate of 6.29 million.
10 steps Tourism Australia’s CMO has taken to remain adaptable in the face of uncertainty
Scenario planning, in-depth consumer and brand research, improving structures and processes and strategic collaboration are some of the ways Tourism Australia’s CMO is working to ensure her team remains adaptable in the face of ongoing challenges in do…
Why brands aren’t giving up on TV awards shows just yet
Advertisers like Verizon and Expedia cling to hope that Oscars can still deliver highly coveted audiences.
Omnicom reports decrease in organic revenue with a positive outlook for the year
First-quarter revenue was impacted by negative performance in the U.S, Europe, Latin America, Middle East and Africa.
A look back at Kobe Bryant and Nike’s best ad moments
NBA legend’s estate terminated longtime deal with the sports giant, ending a storied advertising run
The real reason marketers are anti-privacy
Too many brands are betting the future of marketing is data, not ideas.
How direct consumer relationships lead to more meaningful connections with customers
Register here to watch the full event recording
Truly Connected
Presented by Verizon Media
Across our industry ecosystem, advertisers and publishers are having to navigate ongoing and upcoming identity and consumer privacy headwinds. …
Bloomberg Quicktake unveils four new shows and trio of distribution partnerships
Network also reveals in upfront presentation that it is now available on Amazon Fire TV, Lyft, and VIZIO devices.
Procter & Gamble plans to raise prices as inflation hits grocery shelves
Increases in baby care, feminine care and adult incontinence categories could be in the mid- to high-single digits.