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Telemundo’s Romina Rosado on why the Hispanic network is betting on streaming

The median age for Latinos in the U.S. is 28, much lower than that of the country as a whole. For Telemundo SVP of Digital Romina Rosado, that means the network needs to be on every new platform it can be to reach America’s 60 million Hispanics. Including Quibi.

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Digiday Research Report: Publishers expect revenue to return to pre-coronavirus levels in 2021

The light at the end of the tunnel is pretty far off. Even as the economy bounces along to a re-opening, the crisis’ impact on the media industry is only just starting to be felt. The current crisis has been unique in that it has caused some massive accelerations of shifts already taking place: The […]

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Five tips to unlock campaign measurement across TV and digital

Kevin Whitcher, vice president, product management, Moat by Oracle Data Cloud With more screens than eyes to watch them, it’s no surprise that marketers are trying to figure out how to reach and measure their intended audiences across all of the devices they use, including TVs, computers, tablets and smartphones. Consistent TV and digital measurement […]

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Turning Global Data Protection Into Global Opportunity

When GDPR came into effect in 2018, many predicted difficult times and a loss of competitiveness for the European digital industry. However, the strict new directives marked the beginning of a mass global movement, giving consumers choice and control …

How a major cannabis marketer pivoted during the pandemic

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As it markets pot to the masses, cannabis company Cresco Labs has often relied on…