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Vox pop: the top AI and automation trends for 2019

The Drum has published a special one-off supplement dedicated to the use of artificial intelligence (AI) in the marketing world, and was also banging the drum loudly at The Drum Arms in Austin at SXSW talking AI and automation. There is little doubt th…

Are we witnessing the death of the curated Instagram feed?

Instagram has long been a place for airbrushed beach selfies, colourful vegan salads, and four-bed new build houses decorated in so much grey that you can’t tell where the walls end and furniture begins. Celebrities aside, the most popular feeds have m…

TV consortium OpenAP introduces new automated ad marketplace

The TV ad consortium OpenAP is finally becoming transactional. The group is introducing an automated marketplace that will allow agencies and marketers to buy audiences across national linear and digital video inventory.

The marketplace was develope…

New NTUC Income campaign from BBH pitches insurance as a sign of ‘True Care’

A new campaign for NTUC Income by BBH Singapore called ‘True care is not always obvious’ sought to reframe insurance as a sign of genuine love and concern, not a cold transactional purchase. In the film, a woman who returns to a messy house, decides a non-lowered toilet seat is the last straw. She takes […]

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Facebook sets aside $5bn to cover FTC privacy fine

Facebook is to set aside $5bn to cover a mammoth privacy fine levied by the US Federal Trade Commission over the Cambridge Analytica scandal, eating into $15bn of revenue generated over the first quarter.
The social network was further hit by a $3bn le…

CMA scupper proposed Sainsbury’s/Asda mega-merger

An ambitious hookup between two of Britain’s largest supermarket chains; Sainsbury’s and Asda, lies in tatters this morning after the Competitions and Markets Authority came out against the merger on the grounds that it would increase costs for consume…

How travel brands can move beyond traditional consumer data advice

  The travel industry’s digital ecosystem is getting increasingly complex. In the Asia-Pacific region, this is especially true as it overtakes North America to become the world’s leading digital travel market. Against this backdrop, APAC travel marketers who want to maintain relevance in the minds of consumers often look across the wider plane of marketers […]

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