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Q&A: Why self-service tools are becoming central to buyer-seller relationships

Over the past 12 months, the ad industry has seen unprecedented change brought about by the COVID-19 pandemic.   One change that has been particularly interesting to observe is the staggering increase in time spent consuming digital content across all screens. In fact, according to Forbes, global online content consumption doubled in 2020. This sharp rise […]

The post Q&A: Why self-service tools are becoming central to buyer-seller relationships appeared first on Digiday.

3 marketer imperatives for seizing post-pandemic CTV opportunities

Keith Norman, head of political and enterprise sales, Premion With renewed optimism around economic recovery, marketers are resetting priorities to capitalize on an impending wave of consumer revenge spending — the kind of shopping or buying that people do to make up for lost time or missed experiences.  However, as brands focus on matching that potential […]

The post 3 marketer imperatives for seizing post-pandemic CTV opportunities appeared first on Digiday.

3 marketer imperatives for seizing post-pandemic CTV opportunities

Keith Norman, head of political and enterprise sales, Premion With renewed optimism around economic recovery, marketers are resetting priorities to capitalize on an impending wave of consumer revenge spending — the kind of shopping or buying that people do to make up for lost time or missed experiences.  However, as brands focus on matching that potential […]

The post 3 marketer imperatives for seizing post-pandemic CTV opportunities appeared first on Digiday.

10 steps Tourism Australia’s CMO has taken to remain adaptable in the face of uncertainty

Scenario planning, in-depth consumer and brand research, improving structures and processes and strategic collaboration are some of the ways Tourism Australia’s CMO is working to ensure her team remains adaptable in the face of ongoing challenges in do…