TikTok takes page from Twitch as battle for creators intensifies
A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.
Carl’s Jr. and Hardee’s head to ‘Jurassic World’ as $500M brand transformation looms
Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.
Cryptocurrency ad spend plummets as market crashes
Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl.
Glenlivet fills the internet with diverse whisky drinkers
In an effort to break stereotypes about whisky drinkers, the distiller is working to change the Google algorithm to be more reflective of diversity.
TV ad leaders say Nielsen measurement alternatives not ready for prime time
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won’t see much action.
Why Sesame Workshop chose Known as its media agency
Shop will help optimize nonprofit’s web properties and broaden strategy and targets for its fundraising operation.
‘Deplatform’ Tucker Carlson—Stop Hate for Profit tells social media companies to take action
Group that was once behind Facebook boycott now pushing more platforms to tackle ‘great replacement’ hate speech.
Honest Tea founder on what its shutdown means for purpose-based brands
Seth Goldman says it’s a ‘shame’ that Coca-Cola is discontinuing the influential organic brand, but is still betting on consumer demand for planet-friendly foods.
Young consumers poised to make their Memorial Day spending mark
Brands should focus on shoppers with families—and give them what they’re already looking for.
Top 5 ice cream and frozen treat campaigns to know about right now
Ad Age ranks the coolest summer treat promotions.
Nationwide enlists H.E.R. to court Gen Z and millennials
Nationwide has added H.E.R. to its roster of musicians as it courts Gen Z and millennial customers.
‘This is one thing that we all should be holding hands and charging towards’: How Pinterest’s Zeny Shifferaw is creating space for underrepresented creators
As the creator economy continues to explode, Pinterest’s Zeny Shifferaw works to ensure there’s a seat at the table for marginalized communities.
The post ‘This is one thing that we all should be holding hands and charging towards’: How Pinterest’s Zeny Shifferaw is creating space for underrepresented creators appeared first on Digiday.
‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes
The media management firm sees TV measurement (or the lack thereof) stateside as a way into a market that’s proven tough to crack so far.
The post ‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes appeared first on Digiday.
Dmexco cofounder wants to create another marquee marketing conference — this time in Miami next year
The Mobile Marketing Association plus a host of industry luminaries are backing the ambitious undertaking planned for April 2023.
The post Dmexco cofounder wants to create another marquee marketing conference — this time in Miami next year appeared first on Digiday.
The pluses and pitfalls of team-led return to office approaches
Publishers like Dotdash Meredith, Dow Jones, theSkimm and NBC News are adopting team-specific RTO policies, designed to make the return to in-person work more accommodating. But they can also create complications.
The post The pluses and pitfalls of team-led return to office approaches appeared first on Digiday.
Media Briefing: What publishers’ latest earnings reports say about the state of the media business
In this week’s Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC’s Dotdash Meredith, News Corp’s Dow Jones, Future plc, Gannett and The New York Times.
The post Media Briefing: What publishers’ latest earnings reports say about the state of the media business appeared first on Digiday.
How companies are improving career mobility to mitigate the Great Resignation?
Matt Bartels, principal and media practice lead, Alexander Group The pandemic left an indelible mark on businesses around the world. This abrupt market force challenged leaders to reevaluate their business model, think creatively, work collaboratively and aggressively invest in their future or risk becoming obsolete. Unexpectedly, the global workforce reevaluated their lives while re-envisioning their […]
The post How companies are improving career mobility to mitigate the Great Resignation appeared first on Digiday.
Report: Australians less familiar, optimistic about metaverse than global consumers
Less than half the Australian population are familiar with the metaverse and only 36 per cent express positive feelings about engaging with extended reality in daily life, putting the country well behind globally on interest.