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How to focus on content, rather than simply publish it

Modern marketing teams understand that high quality content is integral to a successful strategy. In fact, recent research showed that large companies plan to dedicate 42% of their marketing budget to content creation in 2020. At that scale it simply m…

Do brands need to think like tech companies to survive?

Watch the fascinating panel here.
In the hyper competitive world of mobile apps – where funding is cheap and a land-grab attitude to customer acquisition prevails – a marketing technology arms race has broken out as companies scramble to drive customer…

Internal podcasts: entertain or employees will tune out

Let’s face it, many corporate podcasts need work, a lot of it. Podcast expert John Palumbo offers three tips for dialing up this popular, but tricky internal communications tactic
Think about your favorite podcast. Now think about the internal, private…

Reed launches campaign to Keep Britain Working

James Reed, chairman of the recruitment business, Reed, has launched the ‘Keep Britain Working‘ campaign which aims to preserve jobs and protect livelihoods throughout and beyond the Covid-19 pandemic.
With recent unemployment numbers going up and new …

Has the social distancing economy created a new consumer?

With local delis shuttered, supermarket shelves bare, and Amazon’s stock depleted, many consumers found that a search for a bag of flour in March seemed hopeless. Were it not for venturing into uncharted territory – page two of a Google search – those …

Travel accessory brand El Camino appoints Rooster PR

Handmade customisable travel accessory company El Camino Bracelets has selected Rooster PR to deliver a media programme designed to increase brand awareness and sales in the UK. El Camino joins Rooster’s ever-expanding roster of travel and consumer cli…