Tampon tinsel, Supreme knockoffs & ASMR: the best agency Christmas cards from around the globe
Isobel: Christmas Card
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London indie Isobel is now practically famous for its high production Christmas card portraits, which last year landed its managing partner in hospital after a Peter Pan flight stunt went very wrong….
The Shiny New Object Podcast: Marco Bertozzi, Spotify's VP of sales in Europe
Spotify’s European sales chief, Marco Bertozzi talks about the latest marketing technology on the Shiny New Object podcast with Tom Ollerton, AI consultant and the former innovation director at We Are Social.
“No-one is going to remember my career” st…
‘We’re full steam ahead’: travel brands brush off Brexit concerns ahead of January marketing blitz
Contentious headlines emerged over the weekend declaring that no-deal Brexit contingency plans could see Britons advised not to book holidays after next March. However, despite the uncertainty travel brands like Tui are forging ahead with marketing act…
Your customer is a person, not a ‘bounce rate’ – get it right
We have spent far too many years as businesses in Asia viewing our customers through a stark, numbers-driven, purely data filter – what I call a ‘channel-centric’ approach.
When it comes to marketing, sales, segmentation and promotional decisions – we …
Dentsu dances to a different tune with Mobiistar mirrored phone ad
Dr Mumbo has been a bit bored by the festive inaction of late, with most people too busy at Christmas parties or holidaying to be in the office doing any work. In fact, he hadn’t had a chuckle in a good couple of weeks. Until today that is, when the advertising gods delivered something pretty […]
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Mindshare APAC announces new leadership in Prashant Modi and Rohan Lightfoot
Mindshare has announced new leadership, naming Prashant Modi as Asia Pacific chief operating officer, and Rohan Lightfoot as chief growth officer for Mindshare APAC.
The roles replace positions that were previously held by senior figures that have sinc…
GroupM’s Essence to handle media business of Indian telecom firm Airtel
GroupM agency Essence has been entrusted with the integrated media AOR duties for Airtel, India’s second largest telecom provider. The business was previously handled by Team Airtel, a bespoke client solutions team created by GroupM three years ago, after winning the business from Indian independent agency Madison. Team Airtel will now service the account within […]
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Prashant Modi promoted to APAC COO at Mindshare
Prashant Modi has been promoted to chief operating officer of Asia Pacific for Mindshare. Modi was previously chief commercial officer and has worked for over 16 years across GroupM and Mindshare in India and Singapore. Rohan Lightfoot formerly of Isobar has been brought on board as chief growth officer at Mindshare Asia Pacific, as previously […]
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Google’s marketing plan for Home Hub includes bigger deals with fewer publishers
With Google focused on doing more with fewer partners to build its Home products, multiplatform publishers like BuzzFeed reap the benefits.
The post Google’s marketing plan for Home Hub includes bigger deals with fewer publishers appeared first on Digiday.
Video Briefing: Facebook Watch remains a mystery for many video producers
Originally news was banned from Facebook Watch. Now, Facebook might spread its news budget to even more shows.
The post Video Briefing: Facebook Watch remains a mystery for many video producers appeared first on Digiday.
‘There is scale there’: Myths of addressable TV advertising
Myths: Addressable TV is more expensive and not as scalable as regular TV.
The post ‘There is scale there’: Myths of addressable TV advertising appeared first on Digiday.
Digiday Research: Publishers will fight for programmatic talent in 2019
Over half of publishers say they’ll grow their investment in personnel related to programmatic advertising sales in 2019.
The post Digiday Research: Publishers will fight for programmatic talent in 2019 appeared first on Digiday.
New York Times CEO Mark Thompson: Relations with Facebook are ‘cordial and effective’
“Great content is what drives subscriptions.”
The post New York Times CEO Mark Thompson: Relations with Facebook are ‘cordial and effective’ appeared first on Digiday.
‘Amazon is both friend and foe for publishers’: News UK commercial chief Dominic Carter on 2019 expectations
News UK’s group chief commercial officer Dominic Carter on the most important moments of 2018 and why in 2019 he wants in on the connected home market.
The post ‘Amazon is both friend and foe for publishers’: News UK commercial chief Dominic Carter on 2019 expectations appeared first on Digiday.
AliPay and WeChat Pay are becoming a must-have for U.S. retailers
U.S. retailers see AliPay and WeChat Pay as keys to an important market segment: the millions of Chinese tourists who visit the U.S. every year.
The post AliPay and WeChat Pay are becoming a must-have for U.S. retailers appeared first on Digiday.
Digiday Awards Winner’s Circle: Behind the ‘Lexus RC Real Time Build’
Digiday’s awards honor the best work across media and marketing. Winner’s Circle is a series that shines the spotlight on Digiday Awards winners: After the ceremony is over and all the champagne is gone, we ask the winners a few questions about the campaign that won them their top honor. Team One and Lexus won […]
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Rent the Runway’s logistics machine is getting set to scale
The company, launched in 2009 by Jennifer Hyman and Jennifer Fleiss, is fashion’s answer to the on-the-rise sharing economy, and it’s picking up steam.
The post Rent the Runway’s logistics machine is getting set to scale appeared first on Digiday.
Harbin Beer uses time travel to tell a responsible drinking message in China
Harbin Beer has launched an ad that depicts a young man being warned from drink driving by his future self.
The responsible drinking message has an entertaining edge to it as the young man believes someone has stolen his key from him, only to reveal, a…