YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities
During VidCon this week, YouTube rolled out new ways for creators with sizable subscriber numbers to monetize their content and channels.
The post YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities appeared …
Drag queens sport Ikea’s products in retailer’s Pride campaign
Ikea Canada is celebrating Pride with a colorful campaign that features drag queens wearing its lamps, shower curtains and umbrellas on the catwalk.
According to the retailer, it collaborated with a number of Toronto drag queens to create “runway-ready…
New Directors’ Showcase films at Cannes explore racism, cyberbullying and opiate addiction
Thursday at the Cannes Lions International Festival of Creativity saw quite a different New Director’s Showcase. This year, Saatchi & Saatchi, which has curated the show celebrating emerging talent for the past 27 years, passed the baton to RSA Films, …
Watch the newest ads on TV from Samsung, Bud, Wendy’s and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for t…
Craving some SEO & SEM insights? Come to SMX East
Attending Search Engine Land’s SMX® is a great way to sharpen your search marketing skills, connect with like-minded professionals and gain tons of actionable SEO and SEM insights that can help take your company and career to a new level of success. Ac…
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
The new features are designed to give marketers finer tools for following customers, directing ads or assigning credit.
The post Adobe adds Attribution IQ, travel industry features and smart speaker targeting appeared first on Marketing Land.
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If I knew then what I know now … I’d commit quicker
In this occasional series, Ad Age asked small agency chiefs what they would do differently if starting their shops today.We are in a relationship business. As I look back, with the benefit and clarity of hindsight, I recognize how much of our agency’s …
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data.
The post Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign appeared first on Marketing Land.
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‘Roseanne’ may be dead, but ‘The Conners’ is a modest insurance policy for ABC
Roseanne is dead. Long live “Roseanne.”Weeks after ABC pulled the plug on its wildly successful reboot of Roseanne Barr’s eponymous sitcom, the network has announced that it will redevelop the show without her. ABC and “Roseanne” executive producer Tom…
What the duck? Aflac sticks with Publicis for creative account
The duck is sticking around, and so is Aflac’s creative agency, Publicis Seattle. Following a creative review initiated earlier this year, Aflac has chosen to stay with Publicis, its creative agency of the last several years, the insurer said Friday mo…
What the duck? Aflac sticks with Publicis for creative account
The duck is sticking around, and so is Aflac’s creative agency, Publicis Seattle. Following a creative review initiated earlier this year, Aflac has chosen to stay with Publicis, its creative agency of the last several years, the insurer said Friday mo…
‘This is the next chapter’: Philips media chief on platform changes, GDPR and agency models
Blake Cahill said the agency business model may be in flux, but marketing’s role has never been stronger.
The post ‘This is the next chapter’: Philips media chief on platform changes, GDPR and agency models appeared first on Digiday.
Martin Sorrell jousts with Ken Auletta onstage at Cannes
Departed WPP CEO Martin Sorrell wrestled New Yorker writer Ken Auletta for control of an onstage interview Friday at the Cannes Lions International Festival of Creativity, where their wide-ranging touched on the allegations surrounding Sorrell’s exit f…
MediaLink’s Michael Kassan on being ‘freaked out’ when reading Ken Auletta’s ‘Frenemies’
New Yorker writer Ken Auletta’s new book “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)” has been on the reading list of many an agency executive since coming out earlier this month.Auletta has said he spoke with hundreds of p…
Pur asks families what's in their water to bring attention to contaminants
Water filter company Pur is taking its mission of clean drinking water to a new level by asking families ‘What are you drinking?’ in a new campaign by Arnold Worldwide.
Over the past several years, Pur has been bringing the issue of possible tap water …
Pur asks families what's in their water to bring attention to contaminates
Water filter company Pur is taking its mission of clean drinking water to a new level by asking families ‘What are you drinking?’ in a new campaign by Arnold Worldwide.
Over the past several years, Pur has been bringing the issue of possible tap water …
Melania Trump’s jacket stunt thrusts Zara into the spotlight
Fast-fashion pioneer Zara has been caught up in a sartorial controversy involving first lady Melania Trump — with a garment last on sale two years ago.Trump, boarding a plane for a flight to an immigrant detention center in Texas, wore an olive-green …
McDonald’s celebrates 10th year of ‘Great Tastes’ campaign with custom typography
The latest iteration of the U.K promotion features custom, CGI-generated logos that reflect the locations that inspired different burgers’ flavors.