Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue will grow 5 percent in 2019, nearing $600 billion worldwide—a drop from last year’s growth rate of 8 percent, but a slight uptick fro…

Unilever now literally knows what’s in its “brand DNA.” The global behemoth has been giving its marketers and agency folks DNA tests, something they all volunteered for as part of an effort to make better, less-biased ads.

The effort is part of…

WWF has developed a British phone box that’s been taken over by nature and wild natural plants with the intention of touring it throughout England to encourage the public to speak out on the climate crisis.
From Wednesday 19 June, the travelling nature…

KFC is piloting vegan burger ‘The Imposter’ to better reach a growing portion of non-meat eating people in the UK. The trial will last only four weeks but has been applauded by long-time critic Peta nonetheless.
After baiting Gregg’s with bacon roll ad…

Tic Tac USA has made a PR push into fashion just in time for Father’s Day, with a bespoke set of cufflinks that can transport emergency Tic Tacs.
Tic Tac is looking to cause a stir with the “freshest gift ever” – Cufflinks x Tic Tac, its move into men’…

Virgin Media has taken a bold new creative direction illustration the benefits- and downfalls – of a life without barriers.
With ‘Unlimiting’ it demonstrated “the endless possibilities” of Virgin Media’s TV, broadband, mobile and home phone offering, s…

China is emerging as an innovator nation and is becoming more and more evident. Especially baffling is the rate at which platforms and technology are leapfrogging ahead of those we know in the West. How can we stay up to date to reach those valuable Ch…

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they…

The widespread criticism of the final season of “Game of Thrones” has, perhaps inevitably, entered the realm of the uncanny/post-factual. A video titled “Breaking: Jon Snow finally apologized for Season 8” (above), posted Thursday by the Eating Things …

Next week, Facebook and Instagram will bring together diverse voices from communities around the world to host conversations about inclusivity and celebrate the positive change happening on these platforms.

Stop by the Facebook Beach space throughou…

If you haven’t picked up a copy of Ad Age’s special Cannes issue yet, fear not: We’re bringing 5,000 of them to the Riviera with us. Inside is an official guide to life outside the festival which will come in handy as you work your way through the…

Already building out its podcast business with a slew of acquisitions, Spotify is now segmenting users based on podcasts they stream.
Up until now, Spotify has only broken down audiences based on their music streaming habits. Today, the company has int…

There is nothing quite like the British summertime. While the weather remains unpredictable, the days are longer, and that means more time outdoors.
Untethering from our sofas, however, means mobile becomes our primary media channel. According to Barb,…