Ad Age’s Coming Attraction offers brief previews of TV shows, movies and more of interest to marketers and media people.

Tonight at 10 p.m. ET, FX’s fan-favorite horror anthology series “American Horror Story” will kick off its ninth season, titled …

Facebook, ahead of a congressional hearing on violent content, revealed the charter for an independent oversight board that will make irreversible decisions about what posts stay up and come down, even if the company disagrees.

The board, which Face…

Socialbakers’ Social Media Trends report found that Facebook News Feed ads earned the highest CTR compared to Facebook video ads and both Instagram news feed and Story ads.

Please visit Marketing Land for the full article.

Ubisoft’s latest game, Tom Clancy’s Ghost Recon Breakpoint, breaks soon and gamers are getting a taste of what the game will look like, with some live-action gaming silliness from rapper Lil Wayne.
With ‘Squad Up with Lil Wayne’, Ubisoft teamed up with…

What do your customers want from you? The age old question which marketers have been chasing since the dawn of commerce will take center stage as The Drum teams up with Microsoft Advertising to bring you The Future of Marketing is Customer Experience, …

The Muppets bring warm fuzzies to everything they touch, even the insurance business. For its latest ad, Farmers Insurance paired Bert, Ernie, Grover and other Sesame Street characters with Professor Burke from Farmers for a lighthearted take on how to…

At MarTech East, Cesar Brea discussed how careful orchestration can lead to marketing success.

Please visit Marketing Land for the full article.

Adobe just gave a revenue forecast for the current period that fell short of Wall Street estimates, signaling slower sales growth for its newer marketing products.

Revenue will be about $2.97 billion in the period ending in November, the San Jose, C…

Hyundai, Pepsi, Gillette, Heineken, Nike, Sky, Virgin, eSports, Domino, Electronic Arts, NatWest, Dove, Nikon, O2, ProperCorn, The Body Shop, Jaguar, AT&T, Mars, Now TV, Thomas Cook and  L’Oréal are just some of the brands who have made the shortli…

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice preside…

Merman, the production company founded by actor and writer Sharon Horgan, has formed a joint venture partnership with the talent and literary agency Independent Talent Group (ITG) to exclusively produce advertising and branded content.  ITG is tak…

More than ever, brands need to connect with their buyers on an emotional level. In fact, consumers say that the way they feel is 1.5 times more likely to influence their buying decision than anything else, according to a study by Forrester commissioned…

ITV News is targeting teenagers with a fresh news service called The Rundown which will be broadcast daily via Instagram and across other social media platforms.
After consulting with 14 to 17 year-olds, ITV will tailor the offering to meet their style…

To promote a refrigerator that makes cocktail-ready ice, the electronics company is hosting a pop-up bar in NYC this week.

The global programmatic industry is now worth $18.4bn and although it has matured dramatically over the last five years, it is still grappling with issues around inventory quality, transparency and the use of personal data.
It’s now also facing another…

Modern day marketing. It sure is a balancing act. Would you believe me if I said a quote that’s over 100 years old is influencing today’s marketers? Surely not, right?
 
One of the most influential and long-living marketing mantras comes from US depart…