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Your guide to the The Drum's Independent Agency Census

With 16,000 agencies in the UK alone, the communications landscape can be quite tricky for brands to navigate. Just as you would not trek into the depths of the Peak district without an Ordnance survey map, brands would be unwise to enter the agency wo…

JD.com launches open blockchain technology platform

JD.com has launched a blockchain technology platform to help customers ensure the security, transparency and efficiency of their operations.
The JD Blockchain Open Platform will enable customers to track and trace the movement of goods and charity dona…

The new B2C vs B2B Cold War in marketing

The factions do not yet need to pick a red or white rose, but the marketing industry has broken down into two completely separate groups of people who have adopted and now evangelise two very different ideologies.
Online B2B marketers want to gain and …

Nicola Adams stars in straight-talking punchy campaign for E45

Olympic boxing champ Nicola Adams has reprised her role as the face of Reckitt Benckiser-owned skincare brand E45, starring in the second ad of its ‘Straight Up Skincare’ campaign.
The professional boxer once again takes centerstage as a fuss-free, str…

China e-commerce market forecast to reach $1.8tn in 2022

China’s online retail market is expected to hit $1.8tn in 2022, buoyed by local tech titans Alibaba and JD.com, according to a report by Forrester.
The ‘E-commerce in China: Trends and Outlook for The Largest eCommerce Market in The World’ report, reve…