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Can BAFTA’s diversity policy be applied to advertising?

As a British-born Chinese girl growing up, the only people I saw on screen who looked like me were kung fu fighters, four-eyed geeks and Vanessa Mae. Whenever I saw anyone of any colour (which was rare), I would feel that they represented me. And I sti…

Strategy is valuable, so why don't we value it?

It came to my attention recently that two chief executives (who’ll remain nameless mainly because they didn’t tell me who) mentioned to The Drum that they thought strategy was the next agency function (after creative, media, data, etc) that would proba…

BBC launches sustainable fashion and lifestyle brand

The BBC is to tap into raised public awareness of ecological issues, sparked by increasingly strident warnings from Sir David Attenborough, by launching its own sustainable fashion and lifestyle brand.
The renowned naturalist has become a figurehead fo…