The Hispanic-focused push includes sponsoring Latin categories at the American Music Awards.

The chain appears to be ramping back up its snarky sparring with competitors after the fast food space sought other ways to cut through during the pandemic.

TikTok sees future in sales even without Walmart, and Shopify keeps staking new social territory.

Greater difficulties in tracking consumers and a weaker economy may drive several strategic changes, including brands trimming budgets for sports sponsorships.

Timed around the election, a new campaign spotlights 10 lesser-known communities across the country and touts travel’s power to spark joy and bridge cultural divides.

When The i newspaper launched 10 years ago this week, people thought its editors had lost their minds. A new print newspaper, hitting newsstands in the midst of the biggest recession in living memory? 
Richard Desmond, the owner of The Daily Express, r…

Gamification may be nothing new to the marketing world, but no marketing strategy makes better use of fun, reward and recognition. It’s the perfect way to get in touch with customers in a playful way.
Gamification – the use of game elements in a non-ga…

To hype the launch of its new energy bars, Kind is promising consumers $100 to pledge to only eat the calorie-rich bars before physical activity.

Consumers are crying out for advertisers to provide some much-needed festive cheer this Christmas, according to research by video advertising companies Unruly and Tremor Video.
Analysing British consumers’ attitudes, emotions and buying behaviours ahea…

Real-time data and personalization increase conversions.

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Join the debate on how the industry can stop treating multicultural marketing as an afterthought.

There has been a surge of women stepping into leading positions at advertising, media and tech companies, according to the third annual #Inclusive100 benchmarking study from She Runs It and Diversity Best Practices. However, the story for people of col…

Plus, Amazon launches new API, Facebook gets into gaming and kid influencers promote junk food

Plus, Amazon launches new API, Facebook gets into gaming and kid influencers promote junk food

A new online and in-app tracker gives consumers reports on the sustainability of Chipotle ingredients

How the agency’s culture reflected its founder, and how it’s trying to reinvent itself.

Fast-growing health care startup, which offers home doctor visits and telehealth, recently named The Woo its first agency of record.