A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.
Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.
Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl.
In an effort to break stereotypes about whisky drinkers, the distiller is working to change the Google algorithm to be more reflective of diversity.
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won’t see much action.
Shop will help optimize nonprofit’s web properties and broaden strategy and targets for its fundraising operation.
Group that was once behind Facebook boycott now pushing more platforms to tackle ‘great replacement’ hate speech.
Seth Goldman says it’s a ‘shame’ that Coca-Cola is discontinuing the influential organic brand, but is still betting on consumer demand for planet-friendly foods.
Brands should focus on shoppers with families—and give them what they’re already looking for.
Ad Age ranks the coolest summer treat promotions.
Nationwide has added H.E.R. to its roster of musicians as it courts Gen Z and millennial customers.
‘This is one thing that we all should be holding hands and charging towards’: How Pinterest’s Zeny Shifferaw is creating space for underrepresented creators
As the creator economy continues to explode, Pinterest’s Zeny Shifferaw works to ensure there’s a seat at the table for marginalized communities.
The media management firm sees TV measurement (or the lack thereof) stateside as a way into a market that’s proven tough to crack so far.
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Dmexco cofounder wants to create another marquee marketing conference — this time in Miami next year
The Mobile Marketing Association plus a host of industry luminaries are backing the ambitious undertaking planned for April 2023.
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Publishers like Dotdash Meredith, Dow Jones, theSkimm and NBC News are adopting team-specific RTO policies, designed to make the return to in-person work more accommodating. But they can also create complications.
The post The pluses and pitfalls of team-led return to office approaches appeared first on Digiday.
In this week’s Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC’s Dotdash Meredith, News Corp’s Dow Jones, Future plc, Gannett and The New York Times.
The post Media Briefing: What publishers’ latest earnings reports say about the state of the media business appeared first on Digiday.
Matt Bartels, principal and media practice lead, Alexander Group The pandemic left an indelible mark on businesses around the world. This abrupt market force challenged leaders to reevaluate their business model, think creatively, work collaboratively and aggressively invest in their future or risk becoming obsolete. Unexpectedly, the global workforce reevaluated their lives while re-envisioning their […]
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Less than half the Australian population are familiar with the metaverse and only 36 per cent express positive feelings about engaging with extended reality in daily life, putting the country well behind globally on interest.