The World Economic Forum (WEF), which organises its annual meeting in the Swiss town of Davos, has taken steps to protect its Davos brand ‘against illicit appropriation’.
The WEF has issued a statement outlining its objections to the use of the Davos b…

YouTube chief executive Susan Wojcicki has voiced concerns over changes to European copyright legislation that she said could hurt smaller original content creators.
Writing in a blog post, the CEO urged YouTube creators to educate themselves on the le…

The top slots acquit themselves well this week, so sit back and enjoy the show.Topping things off at No. 1 is Apple’s “Growth Spurt,” a take on one of this season’s hottest consumer items (the iPhone XS). Though it has the brand’s typically slick produ…

Lawrence (Larry) Doherty, journalist and longtime editor at Advertising Age, died earlier this month in Chicago. He was 87.Doherty did two tours of duty at Ad Age, starting in 1957, when he joined as reporter. A military veteran, he left Ad Age in 1963…

After a summer of dealmaking, AT&T Inc. and Comcast Corp. investors are looking for signs that the spending spree was worth it.AT&T finally completed its $85 billion takeover of Time Warner in June, transforming itself into a media conglomerate. And Co…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for t…

Netflix is once again turning to Wall Street to raise $2 billion for new programming as the streaming-video giant seeks to maintain its torrid subscriber growth.Netflix is going on a spending spree that will put it more than $10 billion in debt for the…

Created to highlight the extraordinary work carried out by both individuals and teams, across the creative, design and tech industries, The Majors awards – in conjunction with The Drum – took place last week.
Netflix, having been crowned favourite bran…

Reports of the impending demise of marketing and advertising agencies are yet again making headlines, and are still greatly exaggerated.The latest headlines, based on the Association of National Advertisers research, notes that three out of four market…

Lego ad veteran Lars Silberbauer has joined Viacom as senior vice president for MTV Digital Studios, which will see him relocate from London to New York at the beginning of November. 
Silberbauer has worked for Lego for seven years and was previously r…

Channel 4 has confirmed Hillarys as the new sponsor of its home coverage. The deal comprises a large portion of the channel’s output including Grand Designs; Location, Location, Location, Escape to the Chateau and George Clarke’s Amazing Spaces.
The bl…

Accenture Interactive has acquired Brazilian content marketing agency New Content for an undisclosed sum, further bolstering its stable of agencies across the globe.
New Content is the second agency Accenture has purchased in Latin America, having boug…

Entries for Ad Age’s Agency A-List & Creativity Awards are now open and tomorrow is your last chance to make the early bird deadline.Entries into any category by 11:59 p.m. EST tomorrow, October 23, 2018, will save $200 on the entry fee.The awards hono…

College football is in full swing, and TV ads are seizing on the fandom and fervor that comes with it.
AT&T/DirecTV and ESPN Creativeworks have partnered with creative agency Big Block to create 30-second spots that will run on ESPN during every Co…

One of the world’s largest advertisers reported $130 million in savings, about the same as last quarter, from cutting back on media, agency and production costs.

Just 24% plan to increase budgets significantly, according to findings of a new survey by Ascend2.

The São Paulo-based firm has roughly 200 staffers, and brand clients include Electrolux, LATAM and Natura.

With the impending return of the final season of Game of Thrones, Google has promoted the efficiency of its new Chromebook with an ad showcasing how organized the series’ antagonizing White Walkers are.
The search giant has outlined how its hardware co…