by Nadia Cameron | Dec 7, 2021 | Advertising, digital advertising, digital marketing, GroupM, market research, Media, retail marketing, Social Media Marketing, Zenith
Australia’s advertising spend growth is set to continue into 2022, albeit at moderate rates of between 4 to 5 per cent, against a globally recharged media market.
by Nadia Cameron | Jul 26, 2021 | Advertising, digital advertising, market research, Media, social media advertising, Zenith
Australia’s advertising spend is expected to grow by 9.1 per cent in 2021 as the sector makes a quicker and stronger recovery than expected but will still trail 2019 investment levels as some channels take longer to bounce back from the global pandemic.
by Rosalyn Page | Mar 23, 2021 | Ad spend, COVID-19, Deloitte Australia, market research, mixed reality, telecommunications, Zenith
Across technology, media and telecommunications, innovation is being driven by the global pandemic’s economic and societal impacts, resulting in intensifying growth in video, virtual (VR), and cloud technologies, according to the latest Deloitte Australia Technology,...
by Nadia Cameron | Dec 7, 2020 | Advertising, digital advertising, GroupM, market research, Media, Zenith
The sharp declines seen across global advertising spend thanks to the COVID-19 pandemic are less significant than first thought, two fresh reports claim.
by Farzanah Farveen | Dec 10, 2019 | Agencies, Disney, The Walt Disney Company, Zenith
Previously, the regional account was held by Dentsu Möbius.
by Rosalyn Page | Dec 9, 2019 | Advertising, digital advertsiing, market research, Publicis, Zenith
Advertisers will increase global ad expenditure by 4.3 per cent in 2020, but audiences of traditional mass media such as print and TV will shrink by 1.6 per cent, pre-empting another sluggish year for advertising in those channels, Zenith’s 2020 advertising...
