by Nadia Cameron | Dec 7, 2020 | Advertising, digital advertising, GroupM, market research, Media, Zenith
The sharp declines seen across global advertising spend thanks to the COVID-19 pandemic are less significant than first thought, two fresh reports claim.
by Farzanah Farveen | Dec 10, 2019 | Agencies, Disney, The Walt Disney Company, Zenith
Previously, the regional account was held by Dentsu Möbius.
by Rosalyn Page | Dec 9, 2019 | Advertising, digital advertsiing, market research, Publicis, Zenith
Advertisers will increase global ad expenditure by 4.3 per cent in 2020, but audiences of traditional mass media such as print and TV will shrink by 1.6 per cent, pre-empting another sluggish year for advertising in those channels, Zenith’s 2020 advertising...
by Farzanah Farveen | Nov 7, 2019 | Agencies, Economic Development Board, Gebiz, TSLA, Zenith
The consultant will have to assist EDB in the development, execution and evaluation of its global media agency tender.
by Janice Tan | Oct 15, 2019 | Agencies, Arthur Sadoun, Omnicom Media Group, Publicis Groupe, Walt Disney Company, Zenith
Meanwhile, Omnicom Media Group was reappointed to manage media planning and buying duties in the US for Disney Studios, and bagged media duties in Canada.
by Vanessa Mitchell | Oct 8, 2019 | Ad spend, Advertising spend, Paid search, report, Research, Social Media, Zenith
Advertisers will spend more on social media platforms than on print for the first time this year, according to the latest Zenith Advertising Expenditure Forecasts.
