The sharp declines seen across global advertising spend thanks to the COVID-19 pandemic are less significant than first thought, two fresh reports claim.
Previously, the regional account was held by Dentsu Möbius.
Advertisers will increase global ad expenditure by 4.3 per cent in 2020, but audiences of traditional mass media such as print and TV will shrink by 1.6 per cent, pre-empting another sluggish year for advertising in those channels, Zenith’s 2020 advertising...
The consultant will have to assist EDB in the development, execution and evaluation of its global media agency tender.
Meanwhile, Omnicom Media Group was reappointed to manage media planning and buying duties in the US for Disney Studios, and bagged media duties in Canada.
Advertisers will spend more on social media platforms than on print for the first time this year, according to the latest Zenith Advertising Expenditure Forecasts.