?Embattled media intelligence company,? Isentia (ASX: ISD)?, has reported another loss.
It was a rebrand challenge two-a-half years and one arguably large misstep in the making. Following the acquisitions of AOL in 2015 and Yahoo in July 2016, US-based telco giant, Verizon, set out on a mission to unify and rebrand its media, adtech and Internet...
Verizon media and ad tech subsidiary, Oath, has officially launched in Australia and New Zealand, a move the parent company says reflects the potential it sees in the local market.
All the latest martech and adtech news this week from Forrester, MediaMath, Marketo, Seven West Media, Partnerize, Yahoo7, Medallia, Exponential, OneTrust and Cedato
?Former Yahoo7 local chief and advertising and media veteran, Ed Harrison, has emerged as the new CEO of ASX-listed market intelligence firm, iSentia.