The Year in Review by Yahoo is an annual recap of the top search trends, events and happenings over the year.
By leveraging different portals and ad formats of Yahoo Native ads, Jetour managed to increase its website traffic and recruit a bevvy of new customers.
By selecting the right platform to amplify its branding and by preaching to the right target audience, the campaign delivered more than 14 million impressions in just two and a half months.
The spotlight of the campaign was - a first of its kind - offline, six-hour-long LoL competition held in Hong Kong’s Harbour City, performed in partnership with Yahoo.
The mobile gaming strategy not only piqued the interests of basketball fans and watch collectors, but also ensured accessibility anytime, anywhere.
Esther Au Yong has been appointed as editor in chief of news and finance for South East Asia at Yahoo. This marks her return to Yahoo where she was deputy editor in chief between 2013 and 2015. She moves from Grab where she was content strategist. Au Yong has...