Both network and new global agency heads share their collective new year resolution.
"Specialists tend to work better in clarity or structure, while generalists work easily in chaos and fluidity."
Mobile-based marketing platform YouAppi has hired Sawato Yoshii as country manager for Japan. Yoshii was most recently leading sales for InMobii in Japan and has also worked for WPP-agency Xaxis as country manager for Japan. He has previously worked for Dentsu....
She brings with her 15 years of marketing and communication experience in APAC.
"Somebody once said agencies are like cockroaches - they will survive and they will reinvent themselves to deliver value in a different way than they do today."
The mobile-first, six-second short-form video format was created in partnership with adtech company Sizmek.