A new campaign for the WWF created by Grey Malaysia called ‘Your Plastic Diet’ seeks to draw attention to the volume of plastic that gets inadvertently consumed by people The campaign was based on a study called ‘No Plastic in Nature: Assessing Plastic Ingestion from...
Done together with Grey Malaysia, the campaign uses household objects to quantify the amounts of plastic consumers are ingesting to make the findings more relatable and shocking.
This comes in collaboration with Netflix, WWF, ArtScience Museum, Arup and Google. The experiential installation combines two-dimensional storytelling with AR gameplay.
Featuring Kay Tse and Michael Tong, the TVC aims to demonstrate how to reduce carbon footprints by ditching single-use plastics and tableware and adopting a low-carbon diet.
The campaign was created to raise awareness as only 8% of people in Singapore understand the current legislation on ivory and 50% think that the trade of elephant ivory is already banned in Singapore, which isn't the case.