by Farzanah Farveen | Feb 21, 2020 | Agencies, Ensemble, Farrokh Madon, Gen Z, Tay Guan Hin, TGH Collective, Valerie Madon, VMLY&R, Woei Hern, wunderman thompson
"In fact, thanks to the Gen Z generation, we have license to be more free, think laterally, and experiment to be more kid-like."
by Farzanah Farveen | Feb 21, 2020 | Agencies, Ensemble, Farrokh Madon, Gen Z, Tay Guan Hin, TGH Collective, Valerie Madon, VMLY&R, Woei Hern, wunderman thompson
"In fact, thanks to the Gen Z generation, we have license to be more free, think laterally, and experiment to be more kid-like."
by Farzanah Farveen | Feb 21, 2020 | Agencies, Ensemble, Farrokh Madon, Gen Z, Tay Guan Hin, TGH Collective, Valerie Madon, VMLY&R, Woei Hern, wunderman thompson
"In fact, thanks to the Gen Z generation, we have license to be more free, think laterally, and experiment to be more kid-like."
by Farzanah Farveen | Feb 20, 2020 | Agencies, Chen May Yee, Localism, wunderman thompson
Today Gen Z-ers in Asia are coming of age in the world’s fastest-growing region, albeit with uncertainty caused by trade battles and territorial disputes.
by Janice Tan | Feb 19, 2020 | Agencies, Amit Sutha, Dentsu Aegis Network, Ensemble, Evangeline Leong, IPG Mediabrands, kobe global technologies, Lemonade, ruhana dasilva, Universal McCann, virtual influencers, wunderman thompson, Yhanuar I. Purbokusumo
While virtual influencers allow for brands to craft relatability, they still do not fully experience the product that brands are selling. Does this then take away from the authenticity of it?
by Janice Tan | Jan 31, 2020 | Agencies, amanda grant, Facebook, GroupM, Nimesh Desai, POFMA, Twitter, WeChat, Whatsapp, wuhan coronavirus, wunderman thompson
While social media firms have implemented measures to clamp down on fake news, messaging platforms are more difficult for platforms to police as they are supposed to be intentionally private.
