"No AI, no VR, no AR, no big data, no blockchain, no social purpose. It’s good old creative based on actual behaviour, showcasing human empathy by marketers with a spine."
The campaign aims to sell the benefits to safety-conscious parents in a world where multiple smartphones are increasingly prevalent in families.
Featuring a suped-up rugby ball with an in-built camera, the video series shows the ball being passed between representatives of various local HK businesses.
“This city really just needs to step back and appreciate the work.” So we thought we’d pay tribute to some of the HK content that has caught our attention.
The ad is dripping with grit and style as groups of people all start walking to a pulsing beat
"I was hoping to see something unexpected or fun, but I was wrong."