Entitled “The World SHE Made”, the campaign voices support for women worldwide to start up their own businesses.
"I think the advertising and marketing industry in Indonesia is one of the pioneers of how women and men are treated equally."
Joint research by L'Oréal and McCann reveal women leaders created better results than male leaders on average.
"This isn’t just about women changing their behaviours in order to thrive in a ‘man’s world’. It has to go both ways in order to reach true equality"
An OOH ad has been rolled out on the outdoor billboard of the Chinachem Century Tower, which is located directly opposite the Wan Chai Sports Ground.
The documentary received over 18 million views in the first 24 hours and sparked conversation in China’s social networks.