With 1.132 billion monthly active users, WeChat is the most powerful app in China, but brands should also consider using Douyin and RED to better engage customers.
The MeetSG WeChat Mini Program will enable MICE event organisers to connect with their Chinese attendees in a more direct and immersive way.
Seven out of the top ten brands are technology brands according to the index, while lower-tier cities continue to show impressive purchasing power.
Tourism Malaysia also promote one of the two mini programmes, the WeChat GO Malaysia Mini Programme, mainland Chinese tourists as part of its wider Visit Malaysia 2020 campaign.
Nike’s LDNR film The role of the modern advertising creative is evolving. To build todays’ big campaign you need a grasp of data, technology and media. Then to execute this campaign you need to be a master of storytelling, design, user experience and so on. As a...
After a statement condemning the protest and any company support for it was posted on the company's Weibo and WeChat accounts, a contradictory post was made by Yifang's Facebook account.