by Rosalyn Page | Jun 12, 2019 | AR, CPQ systems, customisation, machine learning, marketing campaign, marketing technology, Online Marketing, personalisation, VR
“Any customer can have a car painted any colour ... so long as it is black”, said Henry Ford. The inventor was clearly no fan of mass customisation.
by Rosalyn Page | May 14, 2019 | 3d printing, AI, HTC Vive, HTC Vive Pro, occulus ar, VR
Just as brands like Volvo are embracing virtual reality (VR) to encourage customers to experience its vehicles virtually, and JCDecaux is seeing the potential to woo advertisers through virtual tours of their airport touchpoints, some schools are realising the...
by Rosalyn Page | May 14, 2019 | 3d printing, AI, HTC Vive, HTC Vive Pro, occulus ar, VR
Just as brands like Volvo are embracing virtual reality (VR) to encourage customers to experience its vehicles virtually, and JCDecaux is seeing the potential to woo advertisers through virtual tours of their airport touchpoints, some schools are realising the...
by Rosalyn Page | May 13, 2019 | Advertising, advertising technology, JCDecaux, out-of-home advertising, Sydney Airport, virtual reality, VR
JCDecaux is the latest company to use virtual reality to promote its brand.?
by Vanessa Mitchell | May 7, 2019 | AR, Augmented Reality, brand strategy, Customer Experience, virtual reality, Volvo, VR
Following the success of an interactive augmented reality (AR) experience for Volvo’s Italian world-wide presentation of its equal vehicles for all (EVA) initiative, Volvo plans to continue using virtual reality (VR) to market and create new and interactive consumer...
by Vanessa Mitchell | May 3, 2019 | AI, AMSRO, AR, Facebook, Kantar, nlp, platforms, privacy, Social Media, VR
Facebook is expanding upon the privacy announcements it made in March this year, saying it is building a more privacy-focused social platform moving forward.
