by Christine Powis | Jul 23, 2021 | addressable advertising, addressable TV, Advertising, data-driven marketing, Media, media companies, Olympic Games, Seven West Media Group, tokyo 2020, VOZ
Against all odds, the Tokyo 2020 Olympic and Paralympic Games are on. To many, this will be thrilling, surprising or even shocking. To advertisers, it will be unprecedented. And to the athletes, the culmination of hard work against the most difficult of olds.
by Nadia Cameron | Feb 27, 2020 | marketing metrics, OzTAM, TV advertising, VOZ
The first tranche of VOZ insights have arrived, highlighting the incremental reach BVOD delivers and the combined linear and on-demand TV viewing behaviour of Australian consumers.
by Nadia Cameron | Feb 27, 2020 | digital advertising, marketing metrics, OzTAM, TV advertising, VOZ
The latest total TV viewing measurement from OzTAM, Virtual Australia, is about to arrive. Here, we explain how this new marketing measurement has been created and what it promises
by Vanessa Mitchell | Feb 18, 2020 | Financial results, media companies, Pacific Magazines, Prime Media, Seven West Media, TV advertising, VOZ
?As the half year results roll in, the news isn’t great for Seven West Media, which reported a loss of $67 million. Total revenue was down 3.2 per cent to $773.3 million.
by Nadia Cameron | Feb 12, 2020 | addressable TV, digital advertising, Finecast, GroupM, marketing metrics, marketing ROI, OzTAM, ThinkTV, TV advertising, TVSquared, VOZ
In just weeks, Australian advertisers will get what many in the industry see as a game-changing capability for gauging what modern television consumption, reach and frequency truly looks like.
