by Vanessa Mitchell | May 7, 2019 | AR, Augmented Reality, brand strategy, Customer Experience, virtual reality, Volvo, VR
Following the success of an interactive augmented reality (AR) experience for Volvo’s Italian world-wide presentation of its equal vehicles for all (EVA) initiative, Volvo plans to continue using virtual reality (VR) to market and create new and interactive consumer...
by Ravi Balakrishnan | Apr 29, 2019 | Grey Malaysia, News, screengrab, screenshot, test drive, Volvo
A Volvo campaign for XC40 created by Grey Malaysia specifically aimed at increasing test drives for the vehicle. Embedded in the two commercials which told the stories of filmmaker Quek Shio Chuan and bartender Angel Ng, were a series of codes, blended into the...
by Janice Tan | Apr 29, 2019 | Agencies, Graham Drew, Grey, rema chetty, reservoir, Volvo
Done in collaboration with Grey and Reservoir, the campaign will roll out across Facebook, Instagram and YouTube.
