The new Volkswagen ad is truly path-breaking. It starts by referring to the infamous emissions scandal. The company ran a rather functional print apology campaign in the US and the UK in late-2015 which was less about what Volkswagen was doing, and more about what...
Volkswagen Malaysia developed its very own version of the Seven Kingdoms with nicknames for its car model line up, namely Night Beetle, GTI-Rell, Pas-Stark, Khal-Polo, R-Linenister, Tiguaryen, and Venjoy.
The brand adds that it has included numerous additional measures to improve efficiency planned.
This comes following the automotive brand's plans to improve its marketing efficiency by about 30% by 2020.
?The convergence between marketing and sales is continuing, with Volkswagen’s general manager of marketing, Ben Wilks, moving into the general manager of sales, passenger vehicles role in a company reshuffle.
The creative concept behind the campaign paralleled with China’s 40th anniversary of its ‘reform and opening’ philosophy.