The brand adds that it has included numerous additional measures to improve efficiency planned.
This comes following the automotive brand's plans to improve its marketing efficiency by about 30% by 2020.
?The convergence between marketing and sales is continuing, with Volkswagen’s general manager of marketing, Ben Wilks, moving into the general manager of sales, passenger vehicles role in a company reshuffle.
The creative concept behind the campaign paralleled with China’s 40th anniversary of its ‘reform and opening’ philosophy.
The Beetle was phased out in the 1970s and brought back again with a new design in 1998. Can Volkswagen phase out the Beetle for the second time without much fuss?
Planned to roll out globally in the last quarter of this year, this approach also aims to ensure Volkswagen can deliver relevant content to consumers as they move through their digital journey to purchasing a vehicle.