?The convergence between marketing and sales is continuing, with Volkswagen’s general manager of marketing, Ben Wilks, moving into the general manager of sales, passenger vehicles role in a company reshuffle.
The creative concept behind the campaign paralleled with China’s 40th anniversary of its ‘reform and opening’ philosophy.
The Beetle was phased out in the 1970s and brought back again with a new design in 1998. Can Volkswagen phase out the Beetle for the second time without much fuss?
Planned to roll out globally in the last quarter of this year, this approach also aims to ensure Volkswagen can deliver relevant content to consumers as they move through their digital journey to purchasing a vehicle.
With its “Transform 2025+” strategy, the brand launched the biggest change process in its history.
She was with the group for around 12 years, and held the GM of marketing and communications role for seven years.