by Vanessa Mitchell | Jun 4, 2019 | augmented reality (AR), australia post, biometrics, Catch Group, ecommerce, retailing, voice, Voice search
Australia Post’s most recent annual online shopping report (2019), confirmed what good marketers already know: Online shopping is undergoing significant growth in Australia, customers expect seamless and rapid delivery, and are shopping more on their mobiles. What's...
by Rezwana Manjur | Mar 12, 2019 | Agencies, AI, Thomas Rasmussen, VICE, virtue, voice
Currently, the male voice is used in more authoritative roles, such as banking and insurance apps, and the female voice in more service oriented roles, such as Alexa or Siri.
by Dean Carroll | Mar 12, 2019 | FYI, gender bias, Vice Media, voice
Vice Media’s in-house agency Virtue has launched a genderless voice product in order to tackle the gender bias it feels exists in the segment. Explaining the bias, the media firm said: “The male voice is used in more authoritative roles, such as banking and insurance...
by Dean Carroll | Jan 11, 2019 | AI, brands, Opinion, voice, VPAs
There is always a risk with any marketing trend that the hype exceeds the reality. Businesses are left wondering whether this trend will have an effect on their bottom line and how much focus they should put on it. This has definitely been the case with voice...
by Vanessa Mitchell | Dec 11, 2018 | brand strategy, emerging technology, Versa, voice, voice-activated devices
A fresh report on voice usage in Australia shows 1.35 million Australians now have a smart speaker with voice activated assistant at home, 200 per cent growth in just four months.
by Vanessa Mitchell | Nov 1, 2018 | Audio, brand, Choosi, Eardrum, IAB, voice
If you ask a brand what their visual brand assets are, there is no doubt they could rattle off a list as long as your arm, down to the colours, sizes of logos and even their offices.
