by Dean Carroll | Jan 11, 2019 | AI, brands, Opinion, voice, VPAs
There is always a risk with any marketing trend that the hype exceeds the reality. Businesses are left wondering whether this trend will have an effect on their bottom line and how much focus they should put on it. This has definitely been the case with voice...
by Vanessa Mitchell | Dec 11, 2018 | brand strategy, emerging technology, Versa, voice, voice-activated devices
A fresh report on voice usage in Australia shows 1.35 million Australians now have a smart speaker with voice activated assistant at home, 200 per cent growth in just four months.
by Vanessa Mitchell | Nov 1, 2018 | Audio, brand, Choosi, Eardrum, IAB, voice
If you ask a brand what their visual brand assets are, there is no doubt they could rattle off a list as long as your arm, down to the colours, sizes of logos and even their offices.
by Vanessa Mitchell | Jul 6, 2018 | artificial intelligence, CMO momentum 2018, customer engagement, digital marketing, Hipages, UX, Versa, village cinemas, voice, voice-activated devices
?Brands that don’t get on the front foot with a voice strategy will be missing out on a significant share of the market.
