by Contributor | Aug 7, 2019 | Agencies, MediaMonks, Tobias Wilson, voice
"Whilst voice is definitely the destination, the journey for each business/sector needs to be broken up into phases and treated as just that, a journey."
by Vanessa Mitchell | Jul 19, 2019 | Google Home, Google Mini, SEO, Smart Speakers, voice, voice assistant, Voice search
A fresh study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence.
by Vanessa Mitchell | Jul 18, 2019 | Alexa, Amazon Alexa, audio branding, brand strategy, clemenger group, customer engagement, digital marketing, Google, NIB, Salmat, STARCOM, user experience, Versa, voice, voice-activated devices
While consumer adoption of voice technology in Australia is booming, brands are lagging behind incorporating voice into their marketing strategies, seeing it as more of a novelty than as a viable branding tool. However, it is the brands that get on the front foot of...
by Vanessa Mitchell | Jun 4, 2019 | augmented reality (AR), australia post, biometrics, Catch Group, ecommerce, retailing, voice, Voice search
Australia Post’s most recent annual online shopping report (2019), confirmed what good marketers already know: Online shopping is undergoing significant growth in Australia, customers expect seamless and rapid delivery, and are shopping more on their mobiles. What's...
by Rezwana Manjur | Mar 12, 2019 | Agencies, AI, Thomas Rasmussen, VICE, virtue, voice
Currently, the male voice is used in more authoritative roles, such as banking and insurance apps, and the female voice in more service oriented roles, such as Alexa or Siri.
by Dean Carroll | Mar 12, 2019 | FYI, gender bias, Vice Media, voice
Vice Media’s in-house agency Virtue has launched a genderless voice product in order to tackle the gender bias it feels exists in the segment. Explaining the bias, the media firm said: “The male voice is used in more authoritative roles, such as banking and insurance...
