Southern Cross Austereo (SCA) is claiming an Australian-first with its new voice-activated locals guide offering aimed at making community events listings more accessible to share with audiences.
Nova is claiming an industry-first with a new interactive audio commercial format aimed at making radio, podcast and smart device advertising more engaging.
Coca-Cola has introduced a new Amazon Alexa skill as part of its marketing promotion aimed at personalising the Coke experience.
?Smart speakers are everywhere. They are on everyone’s phone, in their homes, and on every display stand this holiday period as the perfect gift idea.
Wireless speaker producer, Sonos, doesn’t have a chief marketing officer. Nor has it had one for the last five years.
Marketers are yet to see the impact of the third connected era on consumer behaviour, but the changes will be profound when they finally arrive.