Vogue previously entered the Singapore market in the 1990s and left within three years.
Loyalty programs are being rehashed and relaunched almost continuously as smart marketers know it costs far less to retain a customer than get a new one.
Vogue Australia has taken the wrappers off what it’s claiming is a category-first loyalty program providing members with a host of personalised discounts, exclusive offers and access.
If you were the editor of Vogue hong Kong looking to make a noise with your front cover – what would you do? This, sadly, is one of the many questions that keep Dr Mumbo awake at night. Anyway, it’s not the option Dr M would have chosen but it seems Vogue Hong Kong...
Asked if Condé Nast will further expand into other Southeast Asia countries, the company was said to be looking at Singapore.