Viu Original has made its debut in Singapore, joining Malaysia, Indonesia, Thailand, Hong Kong, and India.
"Whichever service produces good quality content in the relevant local Asian language and features local stars, will get a significant share of subscriptions [in Asia].”
The appointment is for 12 months.
Singapore-based content firm The Smart Local and agency Goodstuph have created a branded content film ‘Korean boyfriend versus your boyfriend’ for Viu on Singtel’s Cast app which aggregates video streaming services and on demand entertainment. Korean Boyfriend vs...
Premiered on 28 November in South Korea, the drama will also be streamed in Hong Kong, Singapore and Malaysia with subtitles in local languages.
The partnership aims to change the misconception that OTT videos exist to challenge the TV industry, Kingsley Warner, Vuclip Malaysia's general manager, said.