by Nadia Cameron | Sep 14, 2021 | augmented reality (AR), Samsung, Snapchat, social media advertising, Social Media Marketing, virtual reality
Samsung Electronics has adopted shoppable augmented reality (AR) as part of its latest marketing efforts to launch new Galaxy devices.
by Nadia Cameron | Sep 7, 2021 | Augmented Reality, chief digital officer, customer experience management, facial recognition, omnichannel retail, omnichannel retailing, Plattar, virtual reality
Bailey Nelson has seen online sales conversion lift by 400 per cent in Australia and more than 600 per cent in Canada off the back of an innovative virtual reality-based try-on solution for spectacle wearers.
by Rosalyn Page | Dec 9, 2020 | 2021 predictions, artificial intelligence (AI), augmented reality (AR), Blockchain, COVID-19, data visualisation, data-driven marketing, headless commerce, machine learning, marketing technology, martech, mixed reality, Robotic Process Automation, virtual reality
While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will...
by Rosalyn Page | Nov 12, 2019 | Augmented Reality, Internet of Things, Neuroscience, virtual reality, workspace of the future
Real estate group, Dexus has launched its ‘Brainwaves’ art installation in North Sydney, featuring wearables technology to detect brainwave activity and create an artistic visualisation of the changes projected onto the 16-metre lobby screen. The aim is to showcase...
by Vanessa Mitchell | Sep 16, 2019 | artificial intelligence, Augmented Reality, Customer Experience, ThoughtWorks, virtual reality, WPP AUNZ
Emerging technologies, such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR) and speech recognition, are changing experiences. For better or worse, these technologies have arrived, and customer expectations are rising because of them.
by Rosalyn Page | Jul 24, 2019 | Augmented Reality, Aurora, Customer Acquisition, Customer Retention, Facebook, marketing technology, Start VR, virtual reality
Virtual reality (VR) has been in the market for around five years and, while it’s made an impact, we’re yet to see mass adoption on the consumer side. But on the business side, it’s maturing as companies embrace the possibilities of the immersive experience.
