by Nadia Cameron | May 26, 2022 | augmented reality (AR), digital marketing, IPSOS, market research, metaverse, virtual reality, web 3.0
Less than half the Australian population are familiar with the metaverse and only 36 per cent express positive feelings about engaging with extended reality in daily life, putting the country well behind globally on interest.
by CMO staff | Apr 27, 2022 | digital marketing, FMCG, marketing campaigns, virtual reality, virtual reality (VR)
An immersive VR experience aimed at raising Australian consumer awareness of the importance of fibre for gut heath has debuted from the Kellogg’s team.
by Nadia Cameron | Feb 14, 2022 | Fitness, fitness apps, Gaming, metaverse, Odders Labs, virtual reality
Growing interest in the metaverse and immersive digital experiences has prompted group fitness brand, Les Mills, to debut its first virtual workout in the gaming environment.
by Nadia Cameron | Nov 1, 2021 | Augmented Reality, brand strategy, Facebook, Forrester Research, metaverse, Social Media, virtual reality
The success of Facebook’s parent company rebrand to Meta and bet on the metaverse all still rely on the trust consumers feel for its core social media business, a leading Forrester analyst says.
by Nadia Cameron | Sep 14, 2021 | augmented reality (AR), Samsung, Snapchat, social media advertising, Social Media Marketing, virtual reality
Samsung Electronics has adopted shoppable augmented reality (AR) as part of its latest marketing efforts to launch new Galaxy devices.
by Nadia Cameron | Sep 7, 2021 | Augmented Reality, chief digital officer, customer experience management, facial recognition, omnichannel retail, omnichannel retailing, Plattar, virtual reality
Bailey Nelson has seen online sales conversion lift by 400 per cent in Australia and more than 600 per cent in Canada off the back of an innovative virtual reality-based try-on solution for spectacle wearers.
