by Amy Gesenhues | Jan 17, 2019 | Channel: CMO Zone, Google: YouTube, Social Media Marketing, Social Media Marketing: Advertising, Video
Many are asking if Gillette's commentary on toxic masculinity is too controversial. The answer will come when sales are reported. The post Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video appeared first on Marketing...
by Robin Kurzer | Jan 15, 2019 | A-From MTT, Channel: Martech: Content, marketing automation, Marketing Tools, Video
The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at scale. The post RE/MAX rolls out new DIY video capability for agents appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Jan 15, 2019 | Amazon, Amazon: Amazon Advertising, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, Video
The ad-supported platform could give Amazon a stronger foothold in the video advertising landscape. The post Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities appeared first on Marketing Land. Please visit Marketing Land...
by Ryan Kelly | Jan 2, 2019 | 2019predictions, Channel: SEM, Marketing Strategies Column, Video
With growing competition in video streaming services, Netflix could reverse their former “no ads ever” policies. Let's look at the pressure points. The post Are ad-supported tiers too much temptation for Netflix or Prime Video to resist? appeared first on Marketing...
by Keith Richey | Dec 24, 2018 | Channel: Content Marketing, Content & Writing, Content Marketing, Content Marketing Column, Video
Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. The post 3 inspiring campaigns that remind brands to be human during the holidays appeared first on Marketing Land. Please visit...
by Ginny Marvin | Dec 19, 2018 | A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, Video
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be managed via the API as well. The post YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan. appeared first on...
