by Nathan Labenz | Mar 14, 2019 | Channel: Video, Marketing Strategies Column, Video
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth potential. The post TV ad platforms have some catching up to do appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Mar 7, 2019 | Channel: Video, Social Media Marketing, Social Media Marketing: Advertising, Twitter, Twitter: Analytics, Twitter: Marketing, Video
The "Everything is Timing" tool gives an aggregate view of when people on Twitter are watching video. The post Twitter’s new tool gives video creators insights to boost engagement appeared first on Marketing Land. Please visit Marketing Land for the full...
by Rick Boost | Mar 5, 2019 | ad, Advertising, Branding, clothes, Online Marketing, Puma, sportswear, Video, VMLY&R, work, Yang Yang
The ad is dripping with grit and style as groups of people all start walking to a pulsing beat
by Dan Hurwitz | Mar 1, 2019 | Channel: SEM, Paid Search Column, Video
In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least intrusion. The post Video on demand’s future requires an ad model built around the experience appeared first on Marketing Land. Please visit Marketing Land for...
by Sharon Kwok | Feb 28, 2019 | Advertising, HKT, influencer, Internet, Miss Hunny, oppa, TVC, Video
Featuring a recognisable influencer, the ad aims to illustrate major Wi-Fi service issues being faced by users daily.
by Amy Gesenhues | Feb 28, 2019 | Advertising, Channel: Video, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, Social Media Marketing, Social Media Marketing: Advertising, Video
Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. The post Facebook Showcase offers upfront ad buys against premium video content appeared first on Marketing Land. Please visit Marketing...
