by Allen Martinez | May 16, 2019 | Channel: Video, Marketing Strategies Column, Video
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. The post Turning objective data into creative marketing appeared first on Marketing Land. Please visit...
by Dan Hurwitz | May 15, 2019 | Channel: Mobile Marketing, Mobile Marketing Column, Video
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their money’s worth. The post 5G won’t solve ad-supported video’s playback issues appeared first on Marketing Land. Please visit Marketing...
by Amy Gesenhues | May 13, 2019 | Channel: Video, Google, Google: AdWords, Google: Marketing, Google: YouTube, Marketing Tools, Social Media Marketing, Video
The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units. The post Google’s new Bumper Machine whips up 6-second bumper ads from longer videos appeared first on Marketing Land. Please visit...
by Taylor Peterson | May 3, 2019 | Channel: Video, Google: YouTube, Video
Among other announcements, YouTube said the change is aimed at addressing the varied interests of fans and providing new sponsorship opportunities for brands. The post Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads appeared...
by Rick Boost | May 3, 2019 | Advertising, brandcast, Branding, digital, Online Marketing, streaming, Video, youtube
Al new YouTube Original series and specials will be available to watch for free, supported by ads.
by Amy Gesenhues | May 3, 2019 | Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, Social Media Marketing, Social Media Marketing: Advertising, Video
You'll need to manually change campaigns set to optimize ad delivery for 10-second views, or your campaigns will be paused at the end of July. The post Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization appeared first...
