by Kayleigh Barber | Aug 3, 2020 | Media, The New Normal, Video
The beauty industry, like nearly all other business sectors, has felt the rush and weight of change that’s come from both the coronavirus crisis and the calls to action from the recent civil rights protests. Through the pandemic, seismic shifts have occurred in how...
by Kayleigh Barber | Jul 29, 2020 | Digiday+ Talks, Media, Video
Insider, publisher of Business Insider, has been preparing for the death of the third-party cookie for two years in order to stay competitive once they are a thing of the past. To accomplish that, Jana Meron, svp of programmatic and data strategy for the company, said...
by Kayleigh Barber | Jul 20, 2020 | Media, The New Normal, Video
Building their careers in the media industry, Erik Requidan and Kerel Cooper were often the only non-white staffers in the room. Now, Requidan, CEO and founder of adtech firm Media Tradecraft, and Cooper, svp of global marketing at email marketing company Liveintent,...
by Kayleigh Barber | Jul 15, 2020 | Digiday+ Talks, Media, Video
Overtime president Zack Weiner considers the digital sports video media company to be a challenger brand to the legacy sports publishers like ESPN. Most sports media companies are very dependent on rights, but the new generation of fans is not as interested in...
by Kayleigh Barber | Jul 13, 2020 | Online Marketing, The New Normal, Video
Coltrane Curtis, founder of consumer marketing agency Team Epiphany, would never hire a professional influencer, but he believes that influencer marketing in service of a community is “the sharpest tool in the toolbox” for marketers. That’s because the way that...
by Kayleigh Barber | Jul 8, 2020 | Digiday+ Talks, Media, Video
Skincare brand EOS is in its “sophomore” phase of advertising on TikTok, according to the company’s chief marketing officer Soyoung Kang. One of the first brands to invest in marketing campaigns on the social platform, Kang said that her team has learned a lot about...
