by Amy Gesenhues | Nov 14, 2018 | Channel: Social Media Marketing, Internet Marketing, Social Media Marketing, Social Media Marketing: Advertising, Statistics: Online Advertising, Statistics: Social Media, Video
Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth. The post IAB: Digital ad revenues could exceed $100 billion for first time in 2018 appeared first on Marketing Land. Please visit Marketing Land for the full...
by Robin Kurzer | Nov 9, 2018 | A-From MTT, Channel: Video, Video
Marketers can provide a single video ad type that will work with many kinds of players. The post IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback appeared first on Marketing Land. Please visit Marketing Land for the...
by Amy Gesenhues | Nov 3, 2018 | Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Instagram, Facebook: Video, Social Media Marketing, Video
The new feature is an effort to drive more traffic to IGTV videos. The post Instagram’s now lets users add IGTV video ‘previews’ to Stories appeared first on Marketing Land. Please visit Marketing Land for the full...
by Laura Collins | Nov 1, 2018 | Channel: Video, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying, Video
Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now. The post Video advertising’s bright future and what you should be doing now appeared first on Marketing Land. Please visit Marketing Land for the full...
by Jacob Baadsgaard | Oct 30, 2018 | Channel: SEM, Column: Paid Search, Google: SEM, Paid search, Search Marketing Column, Video
It's time to start thinking about a holiday advertising strategy to reach the right customer base. The post 5 ways to make your holiday advertising campaigns more profitable appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Oct 29, 2018 | A-From MTT, Channel: Martech: Social, Channel: Social Media Marketing, Facebook: Marketing, LinkedIn, Social Media Marketing, Social Media Marketing: Advertising, Video
Vimeo announced on Monday end-to-end integration with LinkedIn via its 'Publish to Social' feature. The post Vimeo integrates with LinkedIn to enable video publishing to company pages appeared first on Marketing Land. Please visit Marketing Land for the full...
