by Mark Williams | Sep 22, 2018 | Channel: Display Advertising, Display Advertising Column, Native Advertising, Video
Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences have all the control. The post How marketers cope in an increasingly-skippable advertising environment appeared first on...
by Amy Gesenhues | Sep 20, 2018 | Channel: Video, Google, Google: YouTube, Video
Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers. The post YouTube gives more creators option to monetize channels appeared first on Marketing Land. Please visit Marketing...
by Greg Sterling | Sep 18, 2018 | Channel: Video, Mobile Marketing, Video
CTV may help realize brand marketers' long-held dream of 'addressable TV.' The post Report: Connected TV impressions have grown 106 percent since 2016 appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Sep 15, 2018 | Channel: Social Media Marketing, Twitter, Twitter: Advertising, Twitter: Marketing, Twitter: Periscope, Video
Live broadcasts from followed accounts will now appear at the top of the timeline, giving in-stream video ads prominent placement on the app. The post Twitter gives video ads a subtle lift, puts livestreams atop the timeline appeared first on Marketing Land. Please...
by Amy Gesenhues | Sep 13, 2018 | Branding, Channel: CMO Zone, Facebook: Advertising, Facebook: Marketing, Facebook: Video, Google: YouTube, Video
Lara Krug, the brand's VP, says the spot was inspired by the conflicting need to acquire new technology while simultaneously wanting to do a digital detox. The post Stella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another option appeared first on...
by Barry Levine | Sep 12, 2018 | A-From MTT, Channel: Content Marketing, Video
Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard. The post HubSpot adds on-board video capability with Vidyard integration appeared first on Marketing Land. Please visit Marketing Land for...
