Select Page

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta. The post Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads...

Why your marketing performance problem is really a measurement challenge

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your...