by Michael Bürgi | Sep 29, 2021 | Brand Safety, Marketing on Platforms, Online Marketing, Video
Ever been riveted by some gross viral video of someone popping pimples? Or gotten sucked into some disturbing trend of “challenge” videos on TikTok? You’re certainly not alone. Viral videos featuring visceral content of one form or another can generate millions of...
by Nadia Cameron | May 24, 2021 | AstraZeneca, communications, pharmaceuticals, Shoosta, Video, video platform
It was the announcement of AstraZeneca’s COVID-19 vaccine being approved that really showcased the value of the company’s investment into video.
by Kayleigh Barber | Sep 28, 2020 | Media, The New Normal, Video
Bloomberg QuickTake — formerly known as TicToc, with the name later changed for obvious reasons — is the company’s three-year-old short form video platform that was originally built to appeal to a mobile Twitter audience. That was wave one, according to Jean Ellen...
by Kayleigh Barber | Sep 21, 2020 | Media, The New Normal, Video
When The New York Times pivoted to prioritizing its subscriptions a few years ago, eventually growing to 6.5 million paid subscribers, it gave its advertising business room to breathe, and also to change. But when the coronavirus crisis laid into the economy, the...
by Kayleigh Barber | Sep 14, 2020 | Media, The New Normal, Video
This isn’t your parent’s QVC. While NTWRK takes a similar approach to selling products live and on the air, the mobile-first marketplace is emphasizing content and featuring talent that appeals to the streetwear community. NTWRK CEO Aaron Levant and president Moksha...
by Kayleigh Barber | Aug 31, 2020 | Media, The New Normal, Video
Aside from DTC brands, there has been a slower adaptation of e-commerce from retailers and shoppers alike. That is until the pandemic hit, forcing the vast majority of stores to close and leaving online shopping as one of the few retail options. With that came a...
