by Kimeko McCoy | May 13, 2022 | Online Marketing, Video Anywhere
Blue Apron is making a marketing comeback. For the first time since 2018, the direct-to-consumer meal kit company is making a serious investment in marketing again, rebounding after falling sales and stalled subscriptions in 2019. In April, the New York City-based...
by Michael Bürgi | Apr 20, 2022 | Media, Video Anywhere
Cord-cutting of cable or satellite subscriptions appears to be back on the upswing, a new study from connected video ad seller Pixability found. The study also found that YouTube continues to generate greater attention across the demographic spectrum as it tries to...
by Kimeko McCoy | Mar 30, 2022 | Online Marketing, Video Anywhere
Advertisers have seemingly found promise in the small, silver screens of Hulu, Roku and other ad-supported streaming services. The digital advertising landscape has become increasingly crowded, expensive and harder to measure, thanks to recent data privacy...
by Kimeko McCoy | Mar 25, 2022 | Online Marketing, Video Anywhere
Insurance startup Quility is ramping up its brand awareness efforts, leveraging digital video ads across streaming platforms with its new porcupine mascot Quigley leading the way. The two-year-old brand is looking to scale and reach a broader audience with this...
by Kimeko McCoy | Mar 23, 2022 | Online Marketing, Video Anywhere
Active footwear company Merrell is taking a bigger step into the connected television space. The brand is planning to spend more on video spots across streaming devices this year to better reach its target audience and boost brand awareness. More than half of the...
by Kimeko McCoy | Feb 4, 2022 | Online Marketing, Video Anywhere
Self-care and wellness line Dr Teal’s is beefing up its media mix, layering in more connected television to keep up with shoppers who are increasingly spending more time in that space. Late last year, the PDC Brands-owned company rolled out the biggest advertising...
