by Nadia Cameron | Mar 1, 2021 | adtech, automotive industry, Cartelux, digital advertising, digital marketing, video advertising
The quest for marketing alignment and improved campaign execution and efficiency across its dealer network has seen Kia Australia kick-off a digital marketing pilot with home-grown adtech player, Cartelux.
by Nadia Cameron | Feb 23, 2021 | digital advertising, digital marketing, Display Advertising, Interactive Advertising Bureau (IAB) Australia, market research, video advertising
Australia’s digital advertising market experienced a robust comeback during the last quarter of 2020, reporting nearly 30 per cent spend increases compared to Q3 and over 20 per cent growth year-on-year buoyed by significant video advertising spend.
by Nadia Cameron | Feb 12, 2021 | adtech, BVOD, digital advertising, optus, video advertising
Optus Sports has struck a deal with supply-side adtech platform vendor, Magnite, as its preferred digital advertising partner as it looks to strengthen its position as a broadcast video on-demand (BVOD) provider.
by Rosalyn Page | Sep 3, 2019 | digital advertising, digital marketing, IAB, Interactive Advertising Bureau (IAB) Australia, mobile advertising, video advertising
Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.
by Nadia Cameron | Jul 9, 2019 | digital advertising, digital marketing, market research, media sector, programmatic advertising, video advertising, Zenith
Internet advertising growth is waning and expected to slow even further as take-up matures in the next three years. And Australia’s predictions are looking even worse than those globally.
by Jennifer O'Brien | Jun 12, 2018 | consumer spending, digital, digital revenue, entertainment and media industry, Internet, PwX, television, Trust, video advertising
The trust deficit continues to grow between companies and consumers - and to succeed companies must measure and capitalise on their trust assets, according to PwC Australia's entertainment and media industry leader, Megan Brownlow.
