Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’
As Cannes winds down, some marketers say want ‘less pageantry and more substance’ from the festival
On the French Riviera, ad tech braces for a correction
Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal
Cannes Podcast: Jellyfish CEO Rob Pierre believes in prioritizing platform partners as much as clients
Cannes Briefing: Despite its reputation as a boondoggle, marketers and ad execs return to the festival ‘action-oriented,’ ready to wheel-and-deal
