While consumer adoption of voice technology in Australia is booming, brands are lagging behind incorporating voice into their marketing strategies, seeing it as more of a novelty than as a viable branding tool. However, it is the brands that get on the front foot of...
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A fresh report on voice usage in Australia shows 1.35 million Australians now have a smart speaker with voice activated assistant at home, 200 per cent growth in just four months.
?Brands that don’t get on the front foot with a voice strategy will be missing out on a significant share of the market.
Domino’s Pizza and CoastalWatch are two brands using the power of voice to enhance their customer experiences.