A raft of brands are turning to user generated content (UGC) during the COVID-19 crisis to reduce costs, embrace the content their customers are producing and make it relatable.
?Aussie Rules is aiming for authenticity in its latest marketing campaign by using fan generated content.
Think Aquila and you think of high-end, Italian leather, hand-made shoes. But that's not all Aquila offers. So the business has set about a rebrand to change those consumer perceptions.
Reuters has partnered with Spectee a Japanese company that curates newsworthy social media videos powered by AI as a part of its user generated content offering. Reuters other recent partners include the UK-based SWNS and the US-based ViralHog. The announcement: ...