by Nadia Cameron | Dec 2, 2021 | adtech, customer journeys, digital advertising, digital marketing, marketing technology, martech, Mergers and acquisitions, Optimizely, Pega, programmatic advertising, PROS, Quantcast, Unruly
All the latest martech and tech news from Optimizely, Pega, The Spec Sheet, Quantcast, Odee, Unruly, PROS and Salesmanago.
by Vanessa Mitchell | Jan 7, 2020 | adtech, advertising technology, Mergers and acquisitions, news corp, Rhythm max, Rhythmone, Taptica, Tremor International, Unruly, YuMe
News Corp has sold its programmatic video marketplace, Unruly.
by Vanessa Mitchell | Sep 5, 2019 | adtech, anaplan, digital advertising, digital marketing, Gamooga, HubSpot, Lotame, marketing technology, martech, messagemedia, Mintigo, Netwise, NewsCorp, Tanla Solutions, TapClicks, Unruly, Zoomd
All the latest martech and adtech news this week from HubSpot, Netwise, Anaplan, Mintigo, Tanla Solutions, Gamooga, TapClicks, Lotame, MessageMedia and NewsCorp.
by Unruly | Jun 17, 2019 | Sponsored, Unruly, unrulysbl
It’s a tense time for publishers. On average, desktop traffic is declining in favor of mobile. In the US, 63 percent of online traffic comes from smartphones and tablets, which means that desktop display traffic, currently sold via direct sales team and SSPs, is also...
by Unruly | Apr 10, 2019 | Sponsored, Unruly, unrulysbl
At the recent U7 summit in London, industry experts and world-renowned brands discussed the issues of complicated supply chains, self-policing and a lack of global guidelines on transparency. However, it’s not all doom and gloom — many companies are working hard to...
by Ravi Balakrishnan | Mar 4, 2019 | Josh Gallagher, Michel de Rijk, Miranda Dimopoulos, News, programmatic debate, Sonal Patel, Unruly
The role of agencies, standing up to the duopoly of Google and Facebook, and whether ad shops are better off aggregating – or building – technological solutions for clients. These were just some of the issues discussed at TrustTalks, an event organised by ad tech firm...
