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University of Sydney goes cleverly social

With a view of only four out of 36 official social channels, the University of Sydney’s corporate communications team found it impossible to coordinate messaging, content, or measurement and reporting - let alone work strategically with its eight faculty comms teams.

CMO Momentum: 4 marketing chiefs reveal how to weave ‘culture’ into the marketing mix

Building a modern-marketing function - and injecting and maintaining ‘cultural’ elements like back-end collaboration - is easier said than done, according to a group of marketing chiefs speaking at the second annual CMO Momentum.