by Rosalyn Page | Jul 6, 2020 | Alibaba Cloud, Alibaba Group, data-driven marketing, digital marketing, omni-channel retailing, UNILEVER
Unilever has partnered with Alibaba Cloud, the IaaS outfit behind the Chinese ecommerce giant Alibaba Group, to power its digital marketing initiatives. The multinational consumer goods company will be able to optimise its omni-channel, online and offline demand...
by Rosalyn Page | Jun 9, 2020 | brand strategy, Coca-Cola, Effies, IKEA, KFC, marketing campaigns, Mcdonald's, NRMA, UNILEVER, Vodafone
Coca-Cola is the most effective brand globally, while Unilever is the most effective marketer, according to the Effie 2020 global index rankings, which have just been announced.
by Vanessa Mitchell | Mar 30, 2020 | ACM, Bolt Bikes, brand purpose, business australia, coronavirus, COVID-19, Junkee Media, marketing campaigns, MTV, Network 10, Nickleodeon, Order Up!, Skip, UNILEVER, viacomcbs
Brands are continuing to pull together and offer added value to both customers and the community at large during the COVID-19 pandemic.
by Vanessa Mitchell | Mar 27, 2020 | brand purpose, brand strategy, Continental, COVID-19, Dove, Lifebuoy, marketing strategy, OMO, Rexona, Streets, Surf, TRESemme, UNILEVER
?Unilever, the manufacturer of brands including Dove, Rexona, Lifebuoy, TRESemme, OMO, Surf, Streets and Continental, announced a wide-ranging set of measures to support global and national efforts to tackle the COVID-19 pandemic.
by Nadia Cameron | Mar 2, 2020 | CMO role, CMO to CEO, marketing careers, marketing leadership, UNILEVER
T2 CEO and experienced FMCG marketing leader, Nicole Sparshott, will take over the Australia and New Zealand reins at Unilever next month after the retirement of local CEO, Clive Stiff.
by Farzanah Farveen | Feb 13, 2020 | Agencies, Matt Close, UNILEVER, Wall's
While consumers may still see some cartoon characters featured on point-of-sale materials, the company explained that it will only be used for products with a specific nutritional profile.
