by Vanessa Mitchell | Dec 24, 2018 | artificial intelligence, CMO role, conversational interface, customer engagement, customer experience management, data-driven marketing, Datorama, digital marketing, Fiftyfive5, Lithium, machine learning, marketing automation, marketing intelligence, marketing leadership, marketing strategy, predictions, Quantcast, Spredfast, talend, Unbounce, unstructured data
You can't talk about marketing today without the conversation steering to artificial intelligence or machine learning. Once touted as a silver bullet for data collation, analysis, as well as customer service, AI and ML have grown past the original hype and smart...
by Vanessa Mitchell | Dec 13, 2018 | Bonzai, content management, Customer Capital, customer data platforms, customer engagement, data privacy, DataXu, design thinking, digital advertising, digital marketing, freewheel, GDPR, GroupM, Infogroup, J Walter Thompson, Kantar, Lithium, LiveRamp, marketing strategy, martech, personalisation, predictions, programmatic advertising, Quantcast, Rakuten Marketing, ROKT, Spredfast, Tealium, Unbounce, voice activated
If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become...
