by Jessica Davies | Jan 16, 2019 | Media, UK
When the General Data Protection Regulation arrived last year, The New York Times didn’t take any chances. The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting. Instead, NYT International focused on...
by Lucinda Southern | Jan 16, 2019 | Media, UK
Publishers in the U.K. looking for ways to monetize their audience are increasingly turning their hand to launching products. While the trend isn’t as advanced as in the U.S., where media companies are developing in-house product labs, the potential for publishers...
by Seb Joseph | Jan 16, 2019 | Online Marketing, UK
Advertisers owning their campaign data by moving capabilities in-house isn’t the silver bullet to all that ails biddable media. That’s the realization of a media director at a brand marketer, who, in the latest edition of our Confessions series, revealed how its...
by Jessica Davies | Jan 15, 2019 | Media, UK
For subscriptions publishers like the Financial Times, cultivating regular reading habits with younger generations is essential to securing future paid customers. That’s why the publisher has established a long-term program to get school kids and teachers regularly...
by Seb Joseph | Jan 15, 2019 | Online Marketing, UK
TV broadcasters are making strides to digitize TV in the U.K., but there are plenty of hurdles to overcome. When Sky’s commercial executives hosted agencies at wine merchant Berry Bros & Rudd’s in London throughout October and December, they promised 2019 would be a...
by Lucinda Southern | Jan 15, 2019 | Media, UK
Ad blocking, which caused mild hysteria in 2016, no longer grabs as many headlines but is still a substantial threat on a publisher’s bottom line, encouraging companies to diversify revenue sources and collaborate across the industry. Multiple studies show the growth...
