by Jessica Davies | Mar 22, 2019 | Media, UK
Visitors want fast websites, but advertisers want brand safety and viewable ads. In the end, ad concerns often end up winning at the expense of the user experience. According to data ad tech consultancy RedBud — examined for Digiday across 15 of the top 20 U.K....
by Digiday Editors | Mar 22, 2019 | Online Marketing, UK
Both the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as more than a novelty or fad, said Stephanie Preyer, business director at voice-based marketing agency Rabbit...
by Lucinda Southern | Mar 21, 2019 | Mobile, UK
One year in, Viacom International’s digital short-form studio is seeing the fruits of its labor, amassing viewer growth and expanding shows across countries. Viacom Digital Studios International launched with the aim of creating new digital content, around the...
by Lucinda Southern | Mar 20, 2019 | Media, UK
Broadcasters in Europe may be showing a more collective front against tech companies. But thanks to a fragmented market, and with the vast majority of viewing still taking place on TV, the heat is moderate. In France, 85 percent of viewing is linear and just 4 percent...
by Lucinda Southern | Mar 19, 2019 | Media, UK
The Telegraph is starting a new editorial vertical, Telegraph Women’s Sport, which will be staffed with a team of four, as well as a network of contributors like Judy Murray, triple European sprint champion, Dina Asher-Smith, and England football vice-captain, Jordan...
by Jessica Davies | Mar 18, 2019 | Media, UK
News UK wants in on the influencer marketing game. The owner of The Times, Sunday Times and The Sun newspapers has created an independent influencer agency in order to carve out a new revenue stream beyond traditional advertising. The agency, called The Fifth,...
