by Lucinda Southern | Nov 14, 2019 | Media, UK
One of the most pressing and unavoidable topics for publishers and advertisers today is finding a way to rebuild the digital ad ecosystem without relying on third-party cookies. In that quest, a whole bunch of workarounds and alternate tech has materialized. Following...
by Lucinda Southern | Nov 13, 2019 | Media, UK
The ad industry has been bracing for more privacy-focused upheaval in the coming months, from lawmakers and data regulators or from privacy-zealous browsers. As Google has put forward alternative plans for a privacy-focused and ad-funded web, it has also been asking...
by Lucinda Southern | Nov 11, 2019 | Media, UK
Magazine group Immediate Media has been fleshing out ways advertisers can still identify audiences across its sites without relying on third-party cookies, which are increasingly being quashed by browsers and Europe’s tightening privacy laws. Since 2017, Apple has...
by Seb Joseph | Nov 11, 2019 | Online Marketing, UK
With media buyers becoming pickier about how and where they buy their programmatic ads, publishers are seeing more of an opportunity to prove they are worth more than just the inventory they sell using demand-side optimization tactics. At first glance, DPO, sounds...
by Seb Joseph | Nov 8, 2019 | Advertising, Online Marketing, UK
With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging as potential acquirers. The slump in optimism around ad tech and martech businesses hasn’t been enough to deter a growing...
by Lucinda Southern | Nov 8, 2019 | Media, UK
With Safari’s anti-tracking feature, Intelligent Tracking Prevention 2.3, Apple fired a warning shot at companies using “link decoration” — a method of passing information through code added to a URL — as an alternative to third-party cookies, closing yet another...
