by Lucinda Southern | Mar 24, 2020 | Media, UK
Publishers are seeing a spike in subscriptions over the last four weeks in the U.S. and Europe, fueled by readers’ appetite to stay as informed as possible during the ongoing coronavirus pandemic. Bloomberg Media has witnessed record subscriber numbers since February,...
by Seb Joseph | Mar 23, 2020 | Online Marketing, UK
As advertisers search for more transparency into their programmatic buys, they’re demanding more data from ad tech vendors. One holdout in those negotiations is Google. The search giant’s dominance in advertising technology has long given advertisers a cause for...
by Lucinda Southern | Mar 23, 2020 | Media, UK
On Monday, Hearst UK CEO James Wildman would typically address the 1,000-person strong company from the stage at the Odeon theatre in London’s Leicester Square, several doors from the magazine company’s UK HQ. Instead, Wildman will take questions from staff and...
by Lucinda Southern | Mar 20, 2020 | Media, plusmagazine, UK
When the crown prince of Saudi Arabia was accused of allegedly hacking Jeff Bezos’s phone in January, thousands of tweets with the hashtag #Boycottamazon surfaced on Saudi social media quickly. “When that happened, I was interested to see how that was reacted to on a...
by Lucinda Southern | Mar 19, 2020 | Media, UK
The Financial Times has strengthened how it tests its ad products, backing them up with data showing the formats drive brand uplift metrics like consideration, preference and purchase intent. The result: The publisher has attracted more luxury ad buyers, earned repeat...
by Lucinda Southern | Mar 18, 2020 | Media, UK
Last weekend, the second most-read article on The New York Times’ product recommendation site was its guide to the best bidets. The guide, which Wirecutter crowned the Toto Washlet C200 ($430 from Amazon) as the winner, has been published on the site for years,...
