by Lucinda Southern | Feb 24, 2020 | Media, UK
Insider Inc. has developed a first-party data ad targeting and reporting tool called Saga that the publisher says offers contextual and behavioral targeting, deeper information on readers and real-time campaign reporting. The goal is to give marketers more...
by Lucinda Southern | Feb 20, 2020 | Media, UK
As part of its goal to reach 2 million international subscribers by 2025, The New York Times has established a breaking news team in the U.K. Currently, 500,000 of The Times’ 5.3 million subscribers are international. Former deputy live editor at the Guardian Erin...
by Lucinda Southern | Feb 19, 2020 | Media, UK
As privacy regulations and internet browsers tighten up, anti-tracking options emerge from publishers. This month, German publisher Spiegel, which publishes weekly news magazine Der Spiegel, introduced a paid, ad-free subscription offer where users have the option of...
by Lucinda Southern | Feb 18, 2020 | Media, UK
Axel Springer, publisher of popular tabloid Bild and newspaper Welt, is bullish about the prospect of growing its reader revenue this year by adding new subscribers and increasing the lifetime customer value of existing ones. The German media company has 568,000...
by Lucinda Southern | Feb 18, 2020 | Media, UK
Axel Springer, publisher of popular tabloid Bild and newspaper Welt, is bullish about the prospect of growing its reader revenue this year by adding new subscribers and increasing the lifetime customer value of existing ones. The German media company has 568,000...
by Lucinda Southern | Feb 18, 2020 | Media, UK
Axel Springer, publisher of popular tabloid Bild and newspaper Welt, is bullish about the prospect of growing its reader revenue this year by adding new subscribers and increasing the lifetime customer value of existing ones. The German media company has 568,000...
