by Lucinda Southern | May 24, 2019 | Media, UK
The Wall Street Journal has introduced a new comments strategy in order to drive a higher quality of debate on its site and improve the experience for subscribers. Since last month, the publisher has reduced how many articles it opens for comments and put them all...
by Jessica Davies | May 24, 2019 | Media, UK
This Saturday is the one-year anniversary of the General Data Protection Regulation’s arrival, and so far fines and warnings have been splintered across Europe. To date, there hasn’t been any significant sign of strict enforcement to date, bar French regulator CNIL’s...
by Seb Joseph | May 23, 2019 | Online Marketing, UK
Kellogg’s is starting to treat influencers like brand ambassadors. Rather than pick influencers based on their reach and negotiate contracts on a per-campaign basis, the CPG manufacturer wants influencers who are genuine fans of its brands and are open to longer-term...
by Seb Joseph | May 22, 2019 | Online Marketing, UK
Brands demanding too much from their agencies are partially to blame for transparency issues. At least, that’s what Royal Bank of Scotland CMO David Wheldon thinks. Speaking at the Digiday Brand Summit Europe on May 22, Wheldon said advertisers do more harm than good...
by Lucinda Southern | May 22, 2019 | Media, UK
Streetwear publisher Highsnobiety’s long-awaited commerce play launches May 22, selling 30 exclusive items from Prada Linea Rossa, the designer’s sports line. The products — which span accessories, footwear, jackets and other items ranging from $180 to $2,000 — will...
by Jessica Davies | May 22, 2019 | Media, UK
Complacency is a dangerous mistress. But it’s a trap many companies are in danger of falling into when it comes to the General Data Protection Regulation, according to advertising sources. The temptation to do as little as possible, so as to maintain ad revenues, is...
