by Seb Joseph | Nov 16, 2018 | Online Marketing, plusgeneral, UK
Ignorance — however well meant it may be — can be pretty dangerous, especially when it comes to issues of diversity inside agencies. That’s the view of an advertising executive we interviewed in the latest edition of our Confessions series, in which we grant anonymity...
by Seb Joseph | Nov 15, 2018 | Online Marketing, UK
EBay wants in on a part of the ad tech game that’s allowed rival Amazon to profit from the number of programmatic bids moving to the cloud. The company is building server-side ad tech so it can sell its own media. The pitch is to show advertisers that it can sell...
by Lucinda Southern | Nov 15, 2018 | Media, UK
TV show producer and distributor Fremantle is making a bet on scripted drama podcasts. With new global label Storyglass, it aims to release eight scripted drama series by the end of next summer. Although release dates haven’t been set, Storyglass has announced two...
by Jessica Davies | Nov 14, 2018 | Media, UK
In Europe, publishers have faith in alliances. The reason why comes down to simple math: Together they stand a better chance of competing with Google and Facebook for digital ad spend than they do alone. That’s why, despite the many setbacks of previous attempts,...
by Seb Joseph | Nov 13, 2018 | Online Marketing, plusgeneral, UK
With its wealth of purchase data, Amazon has focused mostly on carving out a piece of direct response advertising. For now, that’s overshadowing efforts it has made to attract brand advertising budgets, according to media buyers. There are certain ad buys being...
by Lucinda Southern | Nov 13, 2018 | Media, UK
Snapchat is facing growth challenges in its home market, but it still has pockets of strong growth across the globe. Take Norway, where two-thirds of the population has a profile. Now, Snapchat is choosing the country of 5 million to roll out Snapchat Shows several...
