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WTF is federated learning

One of the most pressing and unavoidable topics for publishers and advertisers today is finding a way to rebuild the digital ad ecosystem without relying on third-party cookies. In that quest, a whole bunch of workarounds and alternate tech has materialized. Following...

WTF is demand-path optimization?

With media buyers becoming pickier about how and where they buy their programmatic ads, publishers are seeing more of an opportunity to prove they are worth more than just the inventory they sell using demand-side optimization tactics. At first glance, DPO, sounds...