by Lucinda Southern | Sep 18, 2019 | Media, UK
The Financial Times has been paying close attention to what growth beyond 1 million paying readers looks like, after crossing that milestone this April. Like a lot of publishers, the key lies in reaching younger audiences and building subscribers overseas. In order to...
by Jessica Davies | Sep 17, 2019 | Media, UK
Ad tech execs have a new concern that’s moving to the front burners: the specter of Apple extending Safari’s mobile and desktop anti-tracking blocks to Apple’s in-app environment. There is good reason for the jitters. Apple has taken a no-nonsense approach to...
by Lucinda Southern | Sep 16, 2019 | Media, UK
The Guardian has hit 1 million subscribers on its main YouTube channel, racking up 1 billion minutes in total watch time from publishing longer-form investigative journalism, documentaries and explainers, according to the publisher. Creating news videos people want to...
by Lucinda Southern | Sep 16, 2019 | Media, UK
The Guardian has hit 1 million subscribers on its main YouTube channel, racking up 1 billion minutes in total watch time from publishing longer-form investigative journalism, documentaries and explainers, according to the publisher. Creating news videos people want to...
by Lucinda Southern | Sep 13, 2019 | Media, UK
Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage of total digital revenue in 2020, according to the publisher. Bloomberg, which launched its paywall in May...
by Seb Joseph | Sep 13, 2019 | Online Marketing, UK
The chief marketer at a global advertiser fears their marketing is about to become undone by the crackdown on cookies. In our latest edition of Confessions, in which we exchange anonymity for honesty, a marketer revealed they would have to spend eye-bulging sums to...
