The reasons for striking a partnership with another brand are wide and diverse. From extending audience reach and brand attributes to product and services expansion, cultural and social alignment, improving commercial dividends and solving a customer pain point, the...
A willingness to move away from doing business the way you’re used to, along with passionate commitment across leadership, are vital for brands looking to striking successful external partnerships, Uber’s head of marketing says.
Uber Australia has partnered with Dettol to provide hygiene kits made up of its products to help ensure drivers who use the Uber app can equip their vehicles with hand sanitisers and disinfectants at no cost.
?Some may be surprised Uber has any challenges, given its explosion around the world, but the rideshare company took to the virtual stage at Domopalooza to discuss its data challenges and how it set about solving them.
Amazon has launched its own delivery service to speed up deliveries, called Amazon Flex.
Marketing chiefs from digital-first companies, FMCG, media, retail and ecommerce have dominated the fifth annual CMO50 list for 2019.