Twitter-owned platform MoPub provides monetisation solutions for mobile publishers around the globe.
"It’s not a marketing strategic sh*t. It’s just an equal right for everyone to have a decent job thing."
The move encourages brands to be more relevant and creative in the six-second window.
It will also roll out a feature for users to follow an interest.
Twitter's Stephanie Prager is expanding her remit to include the API Solutions team and take on a newly-created role as head of global agency and platform solutions.
On social media campaigns, Personette advised marketers to adopt a “look at this” instead of “look at me” attitude.