Winning over generation Z has seen Afterpay, Samsung and Mars Wrigley populating Tik Tok, Snapchat and Twitch with video campaigns to coincide with product promotions.
A handful of years ago, Nestlé relied largely on TV advertising, a medium offering strong brand messaging to a broad audience. But as people have migrated to digital and social platforms, the brand has followed suit.
She will focus on supporting the growth of the Twitch community to benefit content creators, media partners, agencies, advertisers, publishers, and developers in Asia, Australia, and New Zealand.
Privacy will remain high on the consumer’s agenda, as marketers look to different channels to connect with consumers.
According to yup.gg, a number of agencies, esports teams and content creators based in Southeast Asia and Brazil have also signed up with the platform to monetise their offering.
New ideas from Twitch, Gary Vaynerchuk, Apple via its experience design agency Eight Inc. and research from Warc and Kantar are among the topics that will feature on the ‘Emergence Stage’ at the Mumbrella360 Asia conference in Singapore this November. The three-day...