The campaign aims to sell the benefits to safety-conscious parents in a world where multiple smartphones are increasingly prevalent in families.
The campaign includes a 30-second full-length TVC, and three 15 second versions, alongside a series of online, print, OOH ads.
“This city really just needs to step back and appreciate the work.” So we thought we’d pay tribute to some of the HK content that has caught our attention.
Titled “Awaken Your Morning), the campaign by Sunny Idea features brand ambassador Cheung - as brand mascot Darlie Man - waking up a pair of tired-eyed Hong Kongers with the product’s recognisable mint flavour.
Featuring a recognisable influencer, the ad aims to illustrate major Wi-Fi service issues being faced by users daily.
The campaign features 12 regionally tailored scenarios which explore how confidence changes people's lives