Rather than take a standard “doom and gloom” approach of insurance ads that exploit fears of unfortunate and unforeseen events, Well Link Life’s campaign is going for heartwarming, positioning the brand as a positive force for brighter futures.
The ad is set to be the flagship of SmarTone’s branding communication this year. It aims to showcase the company’s network and express that its technological know-how is up to scratch for the imminent 5G era.
Though we have to admit the concept is a bit bonkers we must say its production is utterly gorgeous. This lavishly produced TVC has extensive CG effects to create a futuristic yet authentic Hong Kong.
"No AI, no VR, no AR, no big data, no blockchain, no social purpose. It’s good old creative based on actual behaviour, showcasing human empathy by marketers with a spine."
Launched by a TVC and online video, gentle approach is part of the larger brand re-launch, in which Johnson’s has reformulated its range of products and produced new packaging designs.
Actor and singer Louis Cheng performs the theme song of a popular 2000s sitcom to enhance awareness of new voluntary contributions measures.