by IDG Online Staff | Mar 11, 2021 | digital marketing, marketing analytics, marketing optimisation, Search Marketing, TV advertising
Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some of its other attributes – especially its effectiveness as a driver of...
by Nadia Cameron | Feb 25, 2021 | market research, ThinkTV, TV advertising
TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research released this week.
by CMO staff | Feb 8, 2021 | Advertising, market research, ThinkTV, TV advertising
Broadcast video on-demand services have proven the exceptional performer in the TV category during what was a volatile year for the television ecosystem, ThinkTV’s latest figures show.
by CMO staff | Oct 22, 2020 | data-driven advertising, data-driven marketing, Quantium, TV advertising
Quantium, Fetch TV and Adgile Media are claiming their new data partnership is set to close the loop on TV advertising effectiveness for consumer goods brands.
by CMO staff | Oct 22, 2020 | data-driven advertising, data-driven marketing, Quantium, TV advertising
Quantium, Fetch TV and Adgile Media are claiming their new data partnership is set to close the loop on TV advertising effectiveness for consumer goods brands.
by Nadia Cameron | May 25, 2020 | foxtel, media companies, Network 10, streaming television, TV advertising, TV service provider
A fresh take on TV digital services and a new on-demand app offering have debuted today from Foxtel and Network 10 as the pair look to shore up their consumer streaming pitches.
