by CMO staff | Oct 22, 2020 | data-driven advertising, data-driven marketing, Quantium, TV advertising
Quantium, Fetch TV and Adgile Media are claiming their new data partnership is set to close the loop on TV advertising effectiveness for consumer goods brands.
by CMO staff | Oct 22, 2020 | data-driven advertising, data-driven marketing, Quantium, TV advertising
Quantium, Fetch TV and Adgile Media are claiming their new data partnership is set to close the loop on TV advertising effectiveness for consumer goods brands.
by Nadia Cameron | May 25, 2020 | foxtel, media companies, Network 10, streaming television, TV advertising, TV service provider
A fresh take on TV digital services and a new on-demand app offering have debuted today from Foxtel and Network 10 as the pair look to shore up their consumer streaming pitches.
by Rosalyn Page | Apr 1, 2020 | COVID-19, COVID-19. coronavirus, TV advertising, TV programs, TV streaming
The Covid-19 crisis has led to a steady rise in TV and catch-up viewing each week in March, according to the latest figures from ThinkTV.
by Nadia Cameron | Feb 27, 2020 | marketing metrics, OzTAM, TV advertising, VOZ
The first tranche of VOZ insights have arrived, highlighting the incremental reach BVOD delivers and the combined linear and on-demand TV viewing behaviour of Australian consumers.
by Nadia Cameron | Feb 27, 2020 | digital advertising, marketing metrics, OzTAM, TV advertising, VOZ
The latest total TV viewing measurement from OzTAM, Virtual Australia, is about to arrive. Here, we explain how this new marketing measurement has been created and what it promises
