Assisting advertisers with campaign benchmarks that connect through to possible sales outcomes and risk profiles, rather than just optimised media efficiency, is the objective of a new planning tool launched by ThinkTV this week.
Just how much attention consumers are exhibiting when watching both TV and BVOD content is the subject of a new major research project kicking off at the Seven Network.
Crazy Domains’ urinator, Aussie Broadband’s swearing gardeners, Grill’d’s flashing clown and teachers talking about adult toys have topped the list of most complained about advertisements this year.
Latest figures around Australia’s advertising market’s performance in recent months reveals ad spend is more buoyant than the overall economy even as lockdowns and ongoing Covid-19 conditions impacted some spenders.
Former Telstra and Commonwealth Bank CMO, Mark Buckman, has become the new independent chair of OzTam, effective 1 November 2021.
Media channels vary greatly in their ability to generate sales growth over the short to long term, with the rate of diminishing returns, scale and risk key elements in achieving the optimal media mix for your brand.