Privacy will remain high on the consumer’s agenda, as marketers look to different channels to connect with consumers.
A new report on leadership has confirmed what marketers have known for years, good brand leadership comes down to trust, authenticity, and connection.
Less than a quarter (23 per cent) of Australians are aware of what happens with their personal information after they share it with a data collector.
?Brand experience and innovation are key drivers of brand value, according to a new report.
Dubbed the “Donald Trump of TripAdvisor” by The Washington Post, Oobah Butler turned a non-existent restaurant, The Shed, into the top rated dining establishment in London on TripAdvisor through social manipulation. Speaking at this week’s Online Retailer conference,...
Though 67% agreed that a good reputation may get them to initially try a product, unless they come to trust the company behind the product, they will soon stop buying it.