Trust is at an all-time high across Australia’s government, media and corporate institutions according to the latest Edelman Barometer Index - even as the trust-inequality gap remains significantly larger here than globally.
Australia has the highest trust inequality in the world, with local consumers lacking faith in everything from government to business, media and NGOs.
Privacy will remain high on the consumer’s agenda, as marketers look to different channels to connect with consumers.
A new report on leadership has confirmed what marketers have known for years, good brand leadership comes down to trust, authenticity, and connection.
Less than a quarter (23 per cent) of Australians are aware of what happens with their personal information after they share it with a data collector.
?Brand experience and innovation are key drivers of brand value, according to a new report.