The adtech industry is responding favourably to efforts to provide alternative user identification data mechanisms to replace traditional cookie tracking. But several have warned privacy and security concerns remain a significant hurdle to adoption.
All the latest martech and adtech news this week from Sendoso, Tableau, Microsoft and Workday, Zalora and Trade Desk, Templafy, Criteo, BrandMuscle and Widen, and AdMobilize and Seedooh
All the latest martech and adtech news this week from Demandbase, Trade Desk and TikTok, Mailchimp, Adobe and Snowflake, Radisys, UserTesting, Jebbit and Pegasystems
The agreement will have The Trade Desk provide BlueMedia with access to a real-time bidding marketplace and services covering multiple formats and devices outside of China.
Chan will lead the company’s business in China, with a particular focus on the localisation of the company’s branding and strategies, client relations, and industry partnerships.
The technology company will now allow multinational brands access to China’s millions of connected consumers via the Trade Desk platform.