“If you want to be authentic in how you communicate about sustainability, don’t avoid talking about the sensitive issues."
YouGov also ranked brands with the most improved levels of customer advocacy. PROTON topped the list, rising by 18.6 points.
Meanwhile, Facebook dropped out of the top 10 ranking this year, sliding five spots to 14th place.
In the Asia-Pacific region, businesses lose US$325 billion per year to disconnected customer experiences. Yet according to research recent, at least 90 per cent see CX as a competitive differentiator and 89 per link to commercial success.
The goal of the AR campaign is to remind the public to be safe on the road.
According to FutureBrand , tech companies are tumbling down the list as they are struggling to demonstrate the tangible benefits their innovations bring to consumers' lives.