Plans are also in motion to eventually allow these users to receive personalized recommendations for orders that will be tailored to their preferences when using voice command.
In addition to English, Tmall Global has plans to launch Spanish, Japanese, and Korean websites to further attract foreign businesses.
Brands and merchants had leveraged a suite of Alibaba technologies to enhance engagement with consumers across the country.
The channel will also be supported by brands and KOLs to provide customers with information and recommendations on new products.
The two initiatives are import solutions, namely Centralized Import Procurement (CIP) and Tmall Overseas Fulfillment (TOF).
The volume of searches this week for “Valentine’s Day” and “gifts” on Tmall tripled from a week earlier.