In addition to its usual product offerings, Cartier will also be providing other services through Tmall such as product engravings, gift packing, and interest-free instalment payment schemes.
The partnership will also include the future establishment of a Manchester United flagship store on Tmall, which will become the official online marketplace store offering Manchester United merchandise to Chinese consumers.
As of noon on 11 November, Hong Kong, Malaysia, and Singapore were among the top 10 countries buying from Mainland China by gross merchandise volume.
Plans are also in motion to eventually allow these users to receive personalized recommendations for orders that will be tailored to their preferences when using voice command.
In addition to English, Tmall Global has plans to launch Spanish, Japanese, and Korean websites to further attract foreign businesses.
Brands and merchants had leveraged a suite of Alibaba technologies to enhance engagement with consumers across the country.