by Nadia Cameron | Dec 11, 2020 | digital advertising, marketing campaigns, Social Media Marketing, tiktok, user generated content
Two leading brands have taken to TikTok with fresh user content-driven marketing campaigns aimed at elevating engagement with younger audiences.
by Nadia Cameron | Oct 16, 2020 | influencer marketing, marketing strategy, Social Media Marketing, tiktok
Utilising new social channels such as Tiktok and partnering with surprising ambassadors is key to bringing WW wider brand story around health and wellness to life to new audiences, its local marketing chief says.
by Rosalyn Page | Oct 1, 2020 | digital platforms, Nestle, Nestlé Australia, personalisation, tiktok, Twitch
A handful of years ago, Nestlé relied largely on TV advertising, a medium offering strong brand messaging to a broad audience. But as people have migrated to digital and social platforms, the brand has followed suit.
by Nadia Cameron | Sep 15, 2020 | Microsoft, Oracle, Social Media, Social Media Marketing, tiktok
?Oracle has been named as part of a TikTok proposal to the US Government to try and overcome security concerns around the social media platform, knocking out rival, Microsoft, for the prize.
by Rosalyn Page | Aug 4, 2020 | Mergers and acquisitions, Microsoft, Social Media Marketing, tiktok
Short-form video app Tik Tok is in line to be acquired by Microsoft in the US, with the computing giant saying it’s discussions are continuing. It comes after TikTok recently launched its marketing offering, encouraging brands not to make ads, but instead TikToks.
by Rosalyn Page | Jul 24, 2020 | Byte, COVID-19, digital marketing, Facebook, Instagram, short-form video, Snapchat, Social Media Marketing, tiktok, video marketing, Vine
At the start of this year, a fresh short-form video contender, Byte, debuted. The video app is the successor to Vine, developed by one of its co-founders, Dom Hofmann.
