by Rosalyn Page | Jul 2, 2020 | COVID-19, digital advertising, digital marketing, marketing strategy, Social Media Marketing, social media platforms, tiktok
TikTok has launched its marketing offering, encouraging brands not to make ads, but instead TikToks. The Chinese-backed platform, which is owned by ByteDance, specialises in short dance, lip sync and performance videos and has seen an uptick in use, particularly...
by Rosalyn Page | Jun 16, 2020 | Social Media Marketing, social media platforms, tiktok
Video sharing platform TikTok has opened an Australian office with Lee Hunter heading up the local consumer business as GM and Brett Armstrong taking the reins as GM for global business solutions in Australia.
by Nadia Cameron | Jun 8, 2020 | brand strategy, marketing campaigns, marketing strategy, Social Media Marketing, tiktok
Marketers should be willing to test new channels and platforms with highly engaged audiences if they’re to keep up with consumer behaviour and trends, Mini’s head of marketing A/NZ, Alex McLean, says.
by Rosalyn Page | Apr 29, 2020 | digital advertising, marketing technology, martech, Social Media Marketing, Sprinklr, tiktok
CX management platform, Sprinklr, is integrating with TikTok for in-feed video ads on the short-form video platform. It will enable ad campaigns to run on TikTok as well as other social media channels all within Sprinklr.
by Rosalyn Page | Mar 26, 2020 | adobe, adtech, Demandbase, MailChimp, martech, martech budgets, martech providers, Pegasystems, Snowflake, tiktok, Trade Desk
All the latest martech and adtech news this week from Demandbase, Trade Desk and TikTok, Mailchimp, Adobe and Snowflake, Radisys, UserTesting, Jebbit and Pegasystems
by Janice Tan | Feb 20, 2020 | Agencies, BTS, K-pop, Samsung, tiktok
BTS' popularity on TikTok is evident. Slightly more than three hours after joining the platform on 25 September last year, the K-pop group's account had a million followers.
