by Michael Bürgi | Oct 19, 2021 | Marketing on TikTok, Online Marketing, tiktok
Bigger may not always be better, at least when it comes to marketers trying to use TikTok creators to empower their brands. RealEyes, a research firm that analyzes media and content through the prism of attention metrics, recently conducted a study of TikTok that...
by Nadia Cameron | Oct 11, 2021 | marketing campaigns, not for profit, Social Media Marketing, tiktok, UN Women National Australia
Teaching women basic self-defence moves has been put front and centre in a new TikTok social dance crafted as part of UN Women Australia’s #EmpowerMoves campaign.
by Michael Bürgi | Sep 30, 2021 | Marketing on TikTok, Media, tiktok
TikTok is having a very good week, it seems. It started with a Reuters story saying the social video platform has passed the 1 billion user mark in a shockingly short time. Next came the Bytedance property’s hosting its own event, TikTok World, at which it announced...
by Christine Powis | Aug 24, 2021 | digital advertising, digital marketing, retail, Social Media, Social Media Marketing, tiktok
Athlete’s Foot reports its first TikTok campaign reached almost five million people in a few weeks as part of its launch of Asics’ latest Kayano 28 shoe, an important annual event for sports shoe retailer.
by Christine Powis | Jun 11, 2021 | marketing campaigns, Snapchat, Social Media Marketing, tiktok, Twitch
Winning over generation Z has seen Afterpay, Samsung and Mars Wrigley populating Tik Tok, Snapchat and Twitch with video campaigns to coincide with product promotions.
by Brad Howarth | Jun 9, 2021 | delivery, Gen Z, marketing strategy, Menulog, Social Media Marketing, tiktok
Long before COVID-19 made it an essential service, Menulog faced a challenge. Australia’s original online multi-outlet food ordering service had come under pressure from well-funded arrivals such as Deliveroo, DoorDash and Uber Eats, which had connected better with...
