by Nadia Cameron | Sep 15, 2020 | Microsoft, Oracle, Social Media, Social Media Marketing, tiktok
?Oracle has been named as part of a TikTok proposal to the US Government to try and overcome security concerns around the social media platform, knocking out rival, Microsoft, for the prize.
by Rosalyn Page | Aug 4, 2020 | Mergers and acquisitions, Microsoft, Social Media Marketing, tiktok
Short-form video app Tik Tok is in line to be acquired by Microsoft in the US, with the computing giant saying it’s discussions are continuing. It comes after TikTok recently launched its marketing offering, encouraging brands not to make ads, but instead TikToks.
by Rosalyn Page | Jul 24, 2020 | Byte, COVID-19, digital marketing, Facebook, Instagram, short-form video, Snapchat, Social Media Marketing, tiktok, video marketing, Vine
At the start of this year, a fresh short-form video contender, Byte, debuted. The video app is the successor to Vine, developed by one of its co-founders, Dom Hofmann.
by Rosalyn Page | Jul 2, 2020 | COVID-19, digital advertising, digital marketing, marketing strategy, Social Media Marketing, social media platforms, tiktok
TikTok has launched its marketing offering, encouraging brands not to make ads, but instead TikToks. The Chinese-backed platform, which is owned by ByteDance, specialises in short dance, lip sync and performance videos and has seen an uptick in use, particularly...
by Rosalyn Page | Jun 16, 2020 | Social Media Marketing, social media platforms, tiktok
Video sharing platform TikTok has opened an Australian office with Lee Hunter heading up the local consumer business as GM and Brett Armstrong taking the reins as GM for global business solutions in Australia.
by Nadia Cameron | Jun 8, 2020 | brand strategy, marketing campaigns, marketing strategy, Social Media Marketing, tiktok
Marketers should be willing to test new channels and platforms with highly engaged audiences if they’re to keep up with consumer behaviour and trends, Mini’s head of marketing A/NZ, Alex McLean, says.
