by Brad Howarth | Jun 17, 2021 | cookies, data analytics, data-driven marketing, digital advertising, digital marketing, first-party data, flybuys, MuleSoft, sas, second-party data, third party data
The marketing sector is no stranger to enthusiastic debate, but the battle between privacy advocates and the holders of customers’ personal data has become especially impassioned.
by Nadia Cameron | Jan 28, 2021 | chief data officer, cookies, data privacy, data-driven marketing, digital advertising, digital marketing, first-party data, Silverbullet, third party data
A lack of awareness and technical insight into how consumer data is used for targeting and retargeting purposes remains a core concern for several industry thought leaders as marketing becomes increasingly exposed to data privacy concerns and regulation.
by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
by Vanessa Mitchell | Jan 15, 2020 | chrome, cookies, Google, IAB, internet privacy, Lotame, openx, programmatic, third party data
Google's decision to make third-party cookies obsolete has been cautiously welcomed by the industry as a win for consumer privacy even as it raises significant concerns for embattled media and publishing sector trying to compete against the digital giant's...
