by Brad Howarth | Apr 26, 2022 | cookies, customer data platforms, data management platform (DMP), digital advertising, digital marketing, performance marketing, programmatic advertising, retargeting, second-party data, third party data
Online tracking using third-party cookies has long been one of the more questionable aspects of digital advertising. These changes have forced a rethink of digital ad strategies, especially those relating to acquisition and retargeting. They're also driving...
by Nadia Cameron | Feb 17, 2022 | cookies, digital advertising, digital marketing, Google, Mobile Marketing, third party data
News of Google’s decision to expand its Privacy Sandbox initiative to Android and its criticism of rival Apple’s privacy efforts on the mobile front has raised eyebrows at other adtech vendors.
by Brad Howarth | Jun 17, 2021 | cookies, data analytics, data-driven marketing, digital advertising, digital marketing, first-party data, flybuys, MuleSoft, sas, second-party data, third party data
The marketing sector is no stranger to enthusiastic debate, but the battle between privacy advocates and the holders of customers’ personal data has become especially impassioned.
by Nadia Cameron | Jan 28, 2021 | chief data officer, cookies, data privacy, data-driven marketing, digital advertising, digital marketing, first-party data, Silverbullet, third party data
A lack of awareness and technical insight into how consumer data is used for targeting and retargeting purposes remains a core concern for several industry thought leaders as marketing becomes increasingly exposed to data privacy concerns and regulation.
by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
