by Rosalyn Page | Mar 15, 2021 | digital marketing, News, Thinknewsbrands
Advertising placed in print and digital national and metro news gives better brand recall and purchase propensity, according to a cross-media ad effectiveness study by the Benchmark Series.
by CMO staff | Feb 25, 2021 | Advertising, marketing strategy, news media, Thinknewsbrands
Ground-breaking research into the brand building and business impact of news media advertising will take centre stage at CMO’s latest virtual event on 18 March.
