by Sara Guaglione | May 5, 2022 | amazonnewfronts, Business of TV, Media, therundown
Social media platforms and Black-owned publishers can help marketers reach a wide range of communities. That was the message from the panels and presentations by media companies and social platforms aimed at urging media buyers to spend with them to reach those...
by Michael Bürgi | Apr 27, 2022 | Evolving Agencies, Media, therundown
WPP’s media arm, GroupM, yesterday announced it is pairing two sets of its media agency brands and folding several other mostly programmatic firms into one unit, which amounts to a further reduction in the number of its brand names and operating units. And that, from...
by Seb Joseph | Apr 26, 2022 | Online Marketing, The Programmatic Marketer, therundown
When Apple made it more difficult to track its customers a year ago, it threw advertisers, publishers and ad tech vendors into a state of panic. Some were in denial about what was happening, while others grieved over the possible implications. There were those that...
by Tim Peterson | Feb 18, 2022 | Business of TV, Future of TV, therundown
The streaming market continues to grow, and so does Roku’s business. However, that growth has begun to ebb a bit following the pandemic’s initial streaming surge and ongoing supply chain issues. In the fourth quarter of 2021, Roku reached 60.1 million active accounts,...
by Ronan Shields | Feb 16, 2022 | Mobile, privacy, therundown
For years many have deemed Apple’s virtue signaling over protecting the privacy of iPhone users as a covert means of handicapping the advertising empire of its Silicon Valley foes. And with today’s announcement that Google will soon experiment with its Privacy Sandbox...
by Alexander Lee | Feb 11, 2022 | Gaming & Esports, Online Marketing, therundown
The relationship between esports organizations and their brand partners is no longer in the honeymoon phase. In the past, non-endemic brands viewed esports partnerships as an opportunity to establish a presence in the gaming community. In 2022, the same brand partners...
