by Ronan Shields | Nov 22, 2021 | Media, The Programmatic Marketer
Ad tech’s spate of public listings over the last 12 months has helped spur a further round of mergers and acquisitions in the space as the newly-minted public companies attempt to prove differentiation. In a sign of this trend, Outbrain today announced its intended...
by Seb Joseph | Nov 17, 2021 | Online Marketing, The Programmatic Marketer
As ever, replacing agencies with its own marketers remains a priority at Procter & Gamble. At last count (back in 2019), the giant advertiser had pulled as much as 30% of its marketing in-house. It was never going to stop there, though. Not given the company’s...
by Seb Joseph | Nov 15, 2021 | Online Marketing, The Programmatic Marketer
Apple’s crackdown on in-app tracking so far has come into force more gradually than expected thanks to a protracted rollout. This has tended to obscure the impact of the new restrictions. But after a first full quarter, it has become clearer that it will rattle,...
by Seb Joseph | Oct 27, 2021 | Online Marketing, The Programmatic Marketer
If advertisers and publishers are rattled by the latest allegations against Google then they’re not showing it. The company has allegedly been secretly manipulating the outcome of programmatic auctions for its own benefit, per newly un-redacted court papers filed at...
by Seb Joseph | Aug 25, 2021 | Online Marketing, The Programmatic Marketer
The blistering run of dealmaking throughout the ad tech industry is showing no signs of slowing down, with LiftOff and Vungle the latest to cut a deal. Both companies are merging into one following prior majority investments from private equity funds managed by...
by Kate Kaye | Aug 16, 2021 | Facebook, Google, Online Marketing, The Programmatic Marketer, wtf
Advertisers for years have relied on third-party cookies, Facebook’s tracking pixel and other trackers to make the necessary connections for measuring whether their ads led someone to take an action like making a purchase, downloading an app or subscribing to a...
