by Seb Joseph | Jun 24, 2022 | Advertising, Online Marketing, The Programmatic Marketer, Vevocannes22
The great ad tech rebundling is here. Well, it is if the smoke signals coming from the Riviera are anything to go on. Execs there can’t seem to stop talking about the issue it seems. “We are seeing the signs of the current and near-future haves and have-nots, those on...
by Seb Joseph | Jun 24, 2022 | Advertising, Online Marketing, The Programmatic Marketer, Vevocannes22
The great ad tech rebundling is here. Well, it is if the smoke signals coming from the Riviera are anything to go on. Execs there can’t seem to stop talking about the issue it seems. “We are seeing the signs of the current and near-future haves and have-nots, those on...
by Seb Joseph | Jun 10, 2022 | Online Marketing, The Programmatic Marketer
It’s official. AT&T’s ad tech business Xandr (formerly AppNexus) has a new owner: Microsoft. The reported $1 billion deal was completed earlier this week on Sunday and gives the software company access to a host of tools that serve both the buy and sell-side of the...
by Seb Joseph | Jun 2, 2022 | Media, The Programmatic Marketer
Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new...
by Seb Joseph | Jun 1, 2022 | Online Marketing, The Programmatic Marketer
Being an ad tech CEO is a tough gig in normal times, let alone a period of upheaval. Overheated valuations in ad tech are on the wane. Private equity buyers are replacing strategic ones as the dominant investors. The threat of disintermediation is greater than ever....
by Seb Joseph | May 27, 2022 | Online Marketing, The Programmatic Marketer
Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-Cola is a case in point: two years into its own in-house plan, and it’s still very much a work in progress. Not that the business would see that as a bad thing. In many...
