by Seb Joseph | Sep 24, 2021 | Life Beyond the Cookie, Media, The Long Goodbye
One of the most economically significant trends in online advertising over the last decade has been the emergence of publishing’s middle class. THE BOTTOM LINE Marketers are working more closely with publishers to replace lost data as third-party cookies crumble. The...
by Seb Joseph | Sep 23, 2021 | Life Beyond the Cookie, Online Marketing, The Long Goodbye
Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. The post The definitive Digiday guide to what’s in and out in the privacy conversation this year...
by Seb Joseph | Sep 22, 2021 | Life Beyond the Cookie, Online Marketing, The Long Goodbye
Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Unflappability is a sought-after leadership trait. Anthony Katsur, who is weeks into his new role as...
by Seb Joseph | Sep 21, 2021 | confessions, Life Beyond the Cookie, liverampTP, Online Marketing, The Long Goodbye
Enjoy the relative calm in the privacy world, it may prove short-lived. Google’s decision to postpone its cull on third-party cookies has kept worst-case scenarios at bay throughout the industry. But uncertainty over who holds what leverage and where the upcoming...
by Seb Joseph | Sep 20, 2021 | Life Beyond the Cookie, liverampTP, Online Marketing, The Long Goodbye
Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Is Apple making a land grab for media dollars? Something is clearly in the works. Apple’s plans for...
by Max Willens | Sep 17, 2021 | Life Beyond the Cookie, liverampTP, Media, The Long Goodbye
Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. At the end of August, Erin Yasgar concluded that Google really wanted her to attend its upcoming cloud...
