by Rosalyn Page | Oct 7, 2020 | digital marketing, ecommerce, experimentation, marketing technology, martech, Optimizely, The Iconic
The Iconic has chosen Optimizely as its experimentation platform to help ensure its customer engagement and conversion testing is as impactful as possible while avoiding site performance issues.
by Nadia Cameron | Sep 30, 2020 | chief data officer, data strategy, data-driven marketing, Latitude Financial Services, The Iconic
Latitude Financial is bringing on The Iconic’s data chief to lead its data science and analytics efforts.
by Nadia Cameron | Aug 6, 2020 | chief data officer, customer insight, data analytics, data-driven marketing, executive connections, flybuys, The Iconic
Having a plan for how you’re going to use customer data, an ability to action it, and a lifecycle approach to customer engagement are all vital in building a successful customer data strategy.
by Rosalyn Page | Jul 6, 2020 | Binge, COVID-19, foxtel, marketing campaigns, The Iconic
As COVID-19 means staying in is the new going out, new streaming platform Binge has partnered with The Iconic to launch a line of unisex luxe-loungewear under the ‘Inactivewear’ banner.
by Nadia Cameron | Jun 9, 2020 | CMO conversations, CMO role, coronavirus, COVID-19, marketing leadership, marketing strategy, retail, The Iconic
In this episode of Conversations over a cuppa with CMO, we hear from The Iconic's chief marketing officer, Alexander Meyer, about the changing nature of consumer needs during the crisis and how he sees the role of marketing evolving over the next decade.
by Vanessa Mitchell | Jan 9, 2020 | Abrand, afterpay, Artesands, Australian Red Cross, Ben Sherman, bond-eye swim, brand purpose, Brixton, bushfire crisis, Cue, Culture Kings, Dashing Printing, Dr Denim, ebay, Faithful The Brand, Farage, General Pants, Globe, Grrrl, Hugo Boss, Hush Puppies, Kwik Kopy, Lacoste, Lee Jeans, Levi's, Life Interiors, Local Supply, M.J. Bale, Misfit, Nautica, Neuw Denim, Nudie Jeans, Okanui, retailers, Rodd & Gunn, Rolla's Jeans, Sandler, Sea Level Swim, Seafolly, Speedo, Stussy, Temple & Webster, The Iconic, the north face, True Alliance, Tutu Dumonde, UGG, Veronika Maine, W.M. Ritchie Australia, Wrangler, XLarge
Over 45 of Australia’s leading retailers with a combined network of 1000 stores have joined forces to provide 100 per cent of profits from today's sales to the Australian Red Cross Disaster Relief and Recovery Fund.
