The Iconic has chosen Optimizely as its experimentation platform to help ensure its customer engagement and conversion testing is as impactful as possible while avoiding site performance issues.
Latitude Financial is bringing on The Iconic’s data chief to lead its data science and analytics efforts.
Having a plan for how you’re going to use customer data, an ability to action it, and a lifecycle approach to customer engagement are all vital in building a successful customer data strategy.
As COVID-19 means staying in is the new going out, new streaming platform Binge has partnered with The Iconic to launch a line of unisex luxe-loungewear under the ‘Inactivewear’ banner.
In this episode of Conversations over a cuppa with CMO, we hear from The Iconic's chief marketing officer, Alexander Meyer, about the changing nature of consumer needs during the crisis and how he sees the role of marketing evolving over the next decade.
Over 45 of Australia’s leading retailers with a combined network of 1000 stores have joined forces to provide 100 per cent of profits from today's sales to the Australian Red Cross Disaster Relief and Recovery Fund.