The campaign will be marketed on Toyota's microsite as well as social channels.
The goal of the AR campaign is to remind the public to be safe on the road.
Done in collaboration with The Clan, U Mobile's three-part video campaign dishes out fictional predictions for the upcoming year.
The agency will be tasked with duties such as strategic development, conceptualisation, creative execution, content creation, web and app development as well as monitoring of all its digital and social platforms.
Local independent agency heads share with A+M the proud moments and challenges they have encountered along the way.
"Curiosity and determination are two soft skill sets I think that aren't given enough time to be nurtured."