Industry players in Singapore and Malaysia are refuting the negative stigma by calling attention to the normalcy of having tattoos in leadership positions or high-skilled jobs.
A+M understands that the job scope covers ATL, social and digital communications targeted at student, youth and migrant segments.
MAHB's spokesperson said its CSR efforts are embedded within its brand DNA, with the promise of being business driven and responsible. To the company, it is not only about the bottom line.
The campaign will be marketed on Toyota's microsite as well as social channels.
The goal of the AR campaign is to remind the public to be safe on the road.
Done in collaboration with The Clan, U Mobile's three-part video campaign dishes out fictional predictions for the upcoming year.